Olivier Blanchard is what one would call a “Social Media Guru”. Blanchard wrote several books, amongst which “Social Media ROI”. Earlier this month he talked in Amsterdam about the future of social business.
Search and Social. Are they a match made in heaven, are they enemies or are they something which you should do both, but separate from each other? At the Fusion Marketing Experience (#FusionMex) in Brussels this week (I recommend this conference by the way, very insightful one) I had the chance to put a Social Media expert and a Search Expert next to each other to have them discuss the two.
Olivier Blanchard (@thebrandbuilder), author of the book “Social Media ROI” and a well recognized Social Media expert on the subject of actually making it work business wise, and Joost de Valk (@yoast) a well know search and WordPress consultant, talked about their separate knowledge areas but also how they could merge. The video was taped outside so you might here some background noice.