Targeting. It is the word of this decade so far. We want to know exactly what our target audience is doing and how we can act on that. For that we want to know it all and extract every single detail of the target audience. Like age. This infographic looks at different age groups and how they act online. Very handy! (more…)
UKOM/Nielsen reports that for the first time ever Facebook surpassed Microsoft to become the second-most popular website in the UK. They grew 7 percent compared to a year earlier to 26.8 million visitors in Britain in May.
With that Microsoft falls back to the number three spot. MSN/WindowsLive/Bing sites combined were still good for 26.2 million visits from Brits. Google is still leading the dance with 33.9 million. Nielsen came to these numbers by looking at their panel of 50.000 people. (more…)
We cannot longer be ignoring Bing as a major competitor in the search market, at least when we are looking at the US that is. According to Hitwise Bing now has over 30% market share there.
In the last month Bing gained almost 2% market share growing from 28.48% in February to 30.01% in March. It’s rival Google lost about the same share and went from 66.69% to 64.42%. Bing’s partner in crime Yahoo also so a rise: Yahoo powered searches went from 14.99% to 15.69%. (more…)
More than half of UK residents are on Facebook. With over 62 million people living in the UK and over 30 million people on Facebook, it makes “being on Facebook” on of the main online activities in the UK.
According to Joanna Shields, Vice President & Managing Director, EMEA for Facebook, the social networking site has grown with over 4 million users in the UK since September 2010. With that they surpass the 30 million users. She said this at the Financial Times Digital Media and Broadcasting Conference which was held in London on March two and three. (more…)
We keep on asking for a competitor for Google. And all of our eyes are then focussed at Bing. So far in Europe we feel kind of left behind when it comes to Bing, even though they recently started moving towards European mainland by launching in France.
If we however look at the US as an example of what lies ahead we might see some interesting developments in the future. New numbers from Hitwise tell us that in February Google lost some market share, where Bing is gaining. (more…)
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