The US IAB released its half yearly trend figures on Friday which were very good reading for anyone in search marketing. In the first half of 2012 Internet ad spend in the US grew by a remarkable 14% YoY topping 17 Billion for the first time. This is great news for all digital marketers as more budget comes across from the traditional offline channels.
This is even more impressive in the chart below which shows the rapid growth of Internet ad spend since 1996. (more…)