The US IAB released its half yearly trend figures on Friday which were very good reading for anyone in search marketing. In the first half of 2012 Internet ad spend in the US grew by a remarkable 14% YoY topping 17 Billion for the first time. This is great news for all digital marketers as more budget comes across from the traditional offline channels.
This is even more impressive in the chart below which shows the rapid growth of Internet ad spend since 1996. (more…)
It is a dangerous area: taking a look at how many likes, how many tweets or how many +1s a specific website gets and drawing conclusions out of these results. Because, what does it really say about the popularity of those sites?
Searchmetrics decided to take a look at UK newspaper websites and try to figure out which one of them has the most authority. Not just based on one metric, but on several.
Searchmetrics found that despite these having fewer Google+ followers than others the Daily Mail and the Telegraph web sites are more frequently shared. (more…)
We recently saw that when it comes to the time spent on social networks Facebook wins. Where Google+ only could ‘grab’ people for an average of 3 minutes, Facebook had users clicking around for six to seven hours. Twitter in that list had 21 minutes, so was way behind Facebook.
Average time spent is an interesting metric, like other metrics it should be taken with the necessary criticism. It should be seen in the light of active users, not number of users and the numbers from Comscore last week didn’t show the mobile users for example.
New numbers can be seen in that light. eMarketer reports that, in the US, Twitter is growing more rapidly than Facebook. (more…)
Pinterest is probably the newest ‘hot’ item on the social web. Whether or not it will stick around time will tell, but the immense amount of new followers I am getting in the past few weeks as well as the traffic it gets us shows for me that there might be potential in the tool.
There have been a few posts, including on our own blog, about what the tool actually does. But marketers also like to look at numbers. How is the usage, what is the traffic and who is using it? These questions are answered in this infographic. (more…)
The Internet is supposed to be the ‘death’ of the newspapers. Who will buy one in a few years, once it gets printed it is after all, not news anymore.
Newspapers are looking to find different ways to get their business back on track and the Internet is the best place to do that. Comscore numbers show that newspapers are still popular, but then mostly online. Half of Europe’s internet population visits newspaper websites.
The numbers from Comscore show that people still trust newspapers as an’authority’. They might see news on social media first, but they still go to newspaper websites to read more about the specific topics. (more…)
Opinions about Google+ differ a lot. Some love it because of all the interaction they are getting there (more comments), others have lost interest all together. Fact is that as a social network it still has a long way to go.
But if you did lose interest because your feed kept showing the same people and you figured others would have lost interest too, you might be wrong. Experian Hitwise, who always checks the numbers, reported a few days ago that Google+ is not suffering at all. On the contrary, at least in the US. The month December 2011 was the “biggest month to date” for Google+. (more…)
If today you are counting down to 2012. The last 60 seconds you might be counting out loud. You probably do not realize how much can happen on the web in that amount of time. What do you think of 600 uploads to YouTube? 60+ New blogs, almost 700.000 search queries, and much more. This by Barry Ritholtz tells it all.
So when you are counting down, you might realize what is happening at that same moment. For us its Goodbye 2011 an Hello 2012.
A very HAPPY NEW YEAR to all of you!
We all know Google is big. No, make that huge. But how huge are they? Sometimes numbers can say more than words, and if you put those numbers into an infographic we are back to images saying more than words.
Even though we know Google is huge, some of these numbers are still mind blowing. $29,3 billion in revenue in 2010, 97% of that coming from advertising $2,5 billion comes from mobile and did you realize we are spending 200 minutes per visitor a month on Googles sites? (more…)
Most internet marketers can hardly imagine a life without Facebook anymore. Even more youngsters would probably not know what to do with their lifes when there was no Facebook. Facebook is their life.
But what do people actually Do on Facebook? Do they share, read or just like stuff? This infographic looks at what people actually do on Facebook. Did you know for example that ‘only’ 26% of users ‘like’ another users content, where 53% actually comments on other peoples content? Gives you a different view on the importance of likes doesn’t it?
We love our infographics here on State of Search as you might have noticed. So we figured it was about time we created one ourselves. Well sort of. We used data from Google to create the infographic below.
In this infographic we look at some ‘fun’ and interesting data from Google. Did you know for example that 16% of the daily queries are completely unique? Or that the +1 button is seen no less than five billion times every day? Just a few facts. Enjoy, and spread 
. (more…)
There has been a lot of discussion about Bing lately. According to some experts Microsoft’s search engine was driving on a dead end street. They were going nowhere and Microsoft should consider selling Bing. But things might not be that bad after all.
Research from Experian Hitwise shows that Bing is not only growing, it is beating Google when it comes to success rates. Where on Google 68% off searches are ‘successful’, on Bing and Yahoo that number was a lot higher: 80 percent of searches. (more…)
Only last Friday Google announced that the Panda Update was going World Wide and already things are changing. Google told us last Friday that they expected 6-9% of queries to be affected by the algorithm Update. We’ll have to wait and see what the real impact will be but Searchmetrics has already given us some insights into the German market.
Searchmetrics just moved into new Berlin offices and had a warm Google welcome with the announcement last Friday. They however immediately went to work and created a list of expected ‘winners’ and ‘losers’ from the update. The biggest losers are ciao.de, gutefrage.net and dooyoo.de. The biggest winners are golem.de, Facebook and focus.de. (more…)
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