It is a dangerous area: taking a look at how many likes, how many tweets or how many +1s a specific website gets and drawing conclusions out of these results. Because, what does it really say about the popularity of those sites?
Searchmetrics decided to take a look at UK newspaper websites and try to figure out which one of them has the most authority. Not just based on one metric, but on several.
Searchmetrics found that despite these having fewer Google+ followers than others the Daily Mail and the Telegraph web sites are more frequently shared. (more…)