Rich snippets are becoming extremely important in the SERPS these days, some might even argue they are more important than rankings. Because they make you stand out. Whether it’s video, reviews or just the text you want highlighted, everything you can do, you should do.
When it comes to event calendars Google has just made the life of a webmaster a whole lot easier by introducing Data Highlighter for event data which will allow even the most a technical webmasters to mark up structured data about events (think concerts, conferences or festivals). Without touching html. (more…)