“User intent”. These are two words I’ve written and said a lot in the past 1,5 years. It’s the ultimate goal of the search engines: finding out your user intent and delivering you with results based on that intent.
But “user intent” is really hard to grab. The search engines try to grab it as much as they can by making the results as personal as possible. In the US Google has made the next step in trying to find the intent by making search news even more personal. (more…)