The Financial Times last week announced that Google and Heineken have struck a million dollar deal. The beer-giant and the search giant will become ad partners.
The deal will mean Heineken will be advertising on different Google properties like YouTube and Mobile ads. The most important part of the deal however is going the other way around: Heineken gets Google’s data.
Heineken will be getting access to databases from Google. They will be able to extract data about the preferences of those watching the ads on Google properties: “where they shop, or what other words they search for on Google.” (more…)