Tracy Falke, John Marshall and Kristjan Hauksson talk at SES New York 2010

At SES New York I got to talk to a couple of speakers who all had interesting sessions at the conference. Every single one of them had a different angle on search and social media.

I talked to Tracy Falke, John Marshall and Kristjan Mar Hauksson about their talks, their jobs and what keeps them busy. Find the videos below.

Tracy Falke

Tracy Falke runs Content, SEO, SEM, and Social for Freestyle Interactive, one of the largest full service creative digital agencies in the UK. She also works with their Art Directors to conceive, execute and manage CRM (or social CRM campaigns, and sometimes even invent technical solutions, though she can’t code!

At SES she talked amongst other things about automating Twitter in a much discussed session. After the session I talked to her:

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Search Engine Strategies New York 2010 in pictures

Search Engine Strategies New York 2010 has just ended. The largest search event around was again a big success with over 6000 visitors in the past three days. Tomorrow there will be workshops given in New York, but today the show officially ended. See below the pictures of SES New York 2010. Until next year New York! … Continue Reading

Eye Tracking Research Update: think about what you do with it

For many eyetracking research is new, for many others its the holy grail. It tells you where people are looking at. This can tell you a lot. The session about eye tracking therefor attracted a good crowd. The speakers all took a different angle at eyetracking research and what to do with it. It turned out to be a very informative session which didn’t just make eyetracking look perfect but gave hands on insights in how to use these studies.

Speakers in this session were:
Moderator:
Anne F. Kennedy, SES Advisory Board, Founder & MP, Beyond Ink, FP & CMO, Joblr.net
Speakers:
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
Jeremi Karnell, Co-Founder & President, One to One Interactive
Susan Weinschenk, Chief of User Experience Strategy, Human Factors International … Continue Reading

Automating Twitter: invest in the content not in the platform

The session automating Twitter attracted a good crowd of people who all want to get the best out of Twitter. They saw different speakers take different angles into automated search.

Speakers on this session were:
Brett Tabke, CEO, WebmasterWorld.com
Hollis Thomases, Founder, WebAdvantage.net
Tracy Falke, Social Media Specialist, Freestyle Interactive
Paul Madden, Owner, Crea8 New Media … Continue Reading

Pictures of SES New York 2010 day 1

Day 1 of SES New York was busy but a lot of fun. Get some ‘feeling’ with the conference here.

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Search & the Integrated Marketing Mix

For the final session of the day we decided to take a look at the Search & the Integrated Marketing Mix. The speakers all gave a different insight in the marketing mix and showed the people in the room how to actually work with the entire marketing mix.

Speakers in this session were: Bill Leake, President and CEO, Apogee Search, Mike Yacovone, Partner, Clarecast, Wister Walcott, Co-founder & VP of Products, Marin Software and Jon Myers, SES Advisory Board & Head of Search/Associate Director, Mediavest. … Continue Reading

“You won’t win it with a single website anymore, you just won’t” – Search: where to next panel

How could we miss a session which is on the track “State of Search” and called “Search: where to next?”. We can’t off course, so we sat down to watch this session which has Bing and Yahoo in it doing a presentation and a discussion with the panel.

The panel consists of: Stefan Weitz, Director, Bing, Brett Tabke, CEO, WebmasterWorld.com, Robert Murray, CEO, iProspect, Larry Cornett, VP, Consumer Products, Yahoo! Search. … Continue Reading