Negative SEO, ranking your competitors for ‘bad’ keywords or for example badmouthing competitors or trying to give your site ‘bad links’ so you are less visible to Google, has been talked about a lot in the past few years. With Google’s disavow tool that Google recently launched fighting against negative SEO became easier. Matt Cutts explains that in his latest Webmastertools video. About Negative SEO.
State of Search
Posts About ‘Negative SEO’
Fifty Shades of Negative
It’s a conversation I’ve had repeatedly. Should you ever use negative PR to generate SEO results?
A while back I’d have been horrified – any smear on reputation would be bad. But we live in a noisy World where news and Twitter storms from an hour ago have become old news, and my attitude has softened somewhat. But that doesn’t mean a lack of concern. There are fifty shades of negative!
As my colleague at SEO PR Training, Nichola Stott points out, search engines deliver results based on relevancy, and being newsworthy for controversy or ineptitude doesn’t mean a brand or product is less relevant to the search engines. If it’s done in a managed way, with an understanding of where you’re going, it needn’t be harmful.
But it’s crucial to understand is what an organization or product’s brand values are, before we go there. (more…)
A dangerous game?
There was an interesting debate taking place recently between a number of high profile people within the organic search space regarding the recent spate of outings taking place over on influential online publications such as the New York Times. During recent months, the New York Times has been responsible for the reporting of a couple of major organisations for activity which goes against the guidelines outlined by Google regarding how people should be optimising their websites. (more…)
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