Posts About ‘multi-lingual search’

Multinational and multilingual sites: Google’s Pierre Far discusses

Pierre-Far-Google-Hangout

Google’s engineer Pierre Far has been very active in the past year being an advocate for Google and for ‘Good SEO’. He has been speaking on many different conferences, he has been active on Google+ and he has been doing a lot of Webmaster Central “Office Hours” hangouts.

In these hangouts Pierre (or another Googler) discusses a specific topic. He explains what Google is doing and he answers question. A very informative way of connecting to the search industry. If you ever have the chance on joining one of the hangouts I would suggest you do, it can be informative.

Last week Pierre Far had a Webmastercentral Hangout about a topic which has been on the agenda for many lately: multinational and multilingual sites. You can watch the hangout below. (more…)

International and Multilingual sites: The Criteria to Establish an SEO Friendly Structure

intro-international-multilingual

Although many articles have been written about international and multilingual SEO I would like to dive deeper in the decision making process and the relevant criteria to select the most suitable structure depending on the site business, geolocalization and language goals, requirements and restrictions.

After having managed a certain amount of international SEO processes I’m convinced that if the site owners would have known the most important criteria from the beginning and understood the consequences of their first site internationalization decisions they would have taken them more seriously, probably would have chosen a different option, ended with a much more cost-effective, SEO friendly structure… and I would have had a much easier job afterwards :) (more…)

Google Places: How Different Is It World Wide?

Google-Places


Local Search: the use of Google Places, it is a very ‘local’ aspect of search, right? But is it in any way different in the so many local spots we have world wide? Does optimizing for Google Places differ from one place to another?

And is there a difference in types of businesses? And if you optimize for Places, does it matter if you have pictures or not? Which elements are important? All questions we all would like to see answered.

Multilingual SEO company Webcertain compiled a Google Places survey to get some insights into how Places is being used in different countries and what kind of impact it’s had on search results. They want to produce a report into the International Impact of Google Places based upon the results – and all respondents get a copy of the report, as well as entry into a draw for an ISS ticket.

Let them here your view by answering these 15 questions here and get the report & possibly a ticket to the International Search Summit London, if you win that you will also be able to meet up with us, because we will be there, both blogging and speaking!

Go to the survey

International SEO: A few thoughts on the topic of best practice

Title-300x300

As you may have read in Jackie’s excellent summary post on the International Search Summit, I spoke there last week on all things international and SEO. I thought I’d jot down a few of my own personal thoughts for you lucky State of Search readers in the wake of this. This is predominately on one topic. It’s a beauty.  Disclaimer: these are my opinions not the truth!

So………………. (more…)

Advanced Geo-Targeting

iss-logo

The session after a much needed coffee was advanced GEO targeting which is vitally important when creating a multinational strategy.

Geo targeting is vitally important when ensuring your website appears in the geographic “pages from” results in the search engines. 15% to 40% of searchers use this setting which is largely based on keyword usage. Google is getting far better at filtering the web and identifying where you are. (more…)

Speaking in Tongues: Mastering Multinational Search – SMX London 2011

Good afternoon everyone. Here is the last panel I’ll be covering for you folks from SMX London but keep your eyes on the blog for more updates and more posts from the rest of the team.

I decided (in spite of all of the International Search Summit coverage coming your way from State of Search) that I would cover the session on Speaking in Tongues and how to handle multinational search. This is something our team has been working on a lot lately and have been trying to figure out the best way to integrate across our global offices and make use of local market knowledge. Really excited to bring you this topic!

Image via: apbeatty on Flickr

We’ll be highlighting the best tips from the panel which includes Eric Papczun of Performics, John Mueller of Google, Richard Falconer of Big Mouth, Preston Carey of Yandex and Andy Atkins Kruger of WebCertain.

(more…)

Doesn’t Cutts get Europe?

Ok, this is a bit of a bold statement, does Cutts get Europe? It seems like he doesn’t, at least if you look at the answer he is giving on a question Dave Davis asked. Davis asked:

“AdWords allows (and it’s pretty accurate) location targeting. Why can’t you guys allow multiple country targeting in Webmaster Tools instead of just one? It would solve an age old problem for webmasters targeting multiple countries.”

This is something which has been bothering me for a while. For example when I was at Searchcowboys I really wanted to target Europeans. That was impossible, it was either the Dutch or the US or the world. Here’s what Cutts answered:


(more…)

Google Italy ruling might very well turn out to be a blessing

Last week three Googlers in Italy were convicted to a suspended sentence after they had failed to respond quickly to an uploaded video on Youtube over a year ago which showed Italian youngsters harassing a young boy with Down Syndrom. The response around the web immediately was one of disbelieve. How could Google-employees be sentenced for something they weren’t even directly involved in? Some even came to the conclusion that the ruling was a disaster for the freedom of the web. This could change the web once and for all.

They could be right on the fact that this will change things. However, the ruling in Italy can also turn out to be a blessing in disguise. As I pointed out earlier Google is running into some cultural issues in Europe (and also China by the way). They now see that Europeans have a different take on some things than Americans do. Privacy is a big example of that. If you know Europeans the privacy-issues which now seem to be popping up every week will not come as a surprise. the New York Times analyses the problem very well. They see the clash between European privacy-demands and the US freedom of speech demands.

The fact that Googlers now are sentenced could very well trigger something which will be crucial for the future of the internet: a worldwide consensus on how the rules on the internet will have to work. (more…)

SEO For Europe Is More Than Just Using Different Languages

europe_vs_us

This post was originally posted by Bas van den Beld on Searchengineland

If you ask any search marketer what the main issue is when trying to optimize your website(s) for Europe he will tell you: language. But there is more to keep in mind when trying to win over Europeans.

Europe consists of fifty countries. If you think that means you will have to optimize for fifty languages, you’re wrong. The European countries which are part of the European Union together already have 23 official languages. But that’s just the European Union. Count in the rest of Europe and you can add many more. (more…)