Posts About ‘microsoft’

State of Search News Update: What happened in week 10

Last week our site was filled with all things around tools. And we have a few more surprises up our sleeves on that front. But in the meantime the world kept on spinning. And although State of Search is not a news-reporting site but a site that interprets the news and looks at why something is happening and what that means to you, we still like to give you an overview of the most important things that happened last week.

In this post we will bring the top stories of what happened last week with links to articles around the web. So you will know what you’ve missed. (more…)

State of Search News Update: What happened in week 6

A lot is happening in the world of search and social and as you know State of Search is not a news-reporting site but a site that interprets the news and looks at why something is happening and what that means to you.

That doesn’t mean however we are not interested in the news. In this post we will bring the top stories of what happened last week with links to articles around the web. So you will know what you’ve missed. (more…)

FTC Exonerates Google in Search Bias Investigation

Yesterday, after an investigation lasting nearly two years, the Federal Trade Commission in the United States has concluded that Google’s search results are fair and unbiased.

In a statement that could have been written by Google’s own PR department, FTC director Jon Liebowitz said that Google is “one of America’s great companies” and that the changes the search engine makes to its algorithms are primarily to “improve the user experience.” (more…)

Mel Carson launches Delightful Communications

When we heard about Microsoft making changes to their teams, which meant the end of his career at Microsoft for Mel Carson, we immediately said it would be a big loss for Microsoft. But we also weren’t afraid for where Mel would be going next. There would be people in line trying to persuade Mel to come and work with him.

Those people will have to get in line again, but now as potential clients for Mel’s new company: Delightful Communications. (more…)

Microsoft Updating Ad Preview Tool

Last Friday Microsoft announced it will be releasing an update to their Ad Preview Tool.The Ad Preview Tool lets advertisers see if and how their ads are presented, whether it is targeted or to a specific audience.

When the new version of the tool is launch uses will be able to “enter targeted terms and specify language, publisher domain, and traffic origin location at the country, state and city level to validate engagement with a particular audience.” (more…)

Microsoft Advertising Making Job Cuts

When you follow Mel Carson around on Facebook and Twitter you will see a lot of happy updates, about his daughter, his life in general. If you have met him in person you’ll know this is what he’s like. Mel has been a well known face in the industry over the past years advocating Microsoft to the community with a big smile on his face, speaking, interviewing and writing.

So when I saw Mel’s post entitled “Sad Face: My Role at Microsoft Advertising Has Been “Eliminated”” on his personal blog show up on Social Media my first thought was it was some sort of joke he was making. But when reading the post it became clear: his job really got ‘eliminated’: Microsoft seems to be pulling the plug on Microsoft Advertising. (more…)

UK and France Completed in Yahoo-Microsoft Search Alliance Implementation

Yahoo and Microsoft have been working hard in the past year to integrate their search marketplaces. Their goal is to give advertisers a one-stop-shop for both search engines. Both search engines are taking the transition one step at a time.

After first the US, now all digital advertisers and publishers in the United Kingdom, Ireland and France have been transitioned to Microsoft adCenter. Next up: Germany, Switzerland and Austria. (more…)

Is Microsoft Going For A Second Attempt to Buy Yahoo?

When Carol Bartz was fired in a way the “Bold and the Beautiful” writers could have thought of immediately rumors started about Yahoo possibly being up for sale. So far there is no official news around that, but now there are rumors that Yahoo’s partner in crime when it comes to search, Microsoft, might be considering a new attempt to buy Yahoo.

In 2008 Microsoft also tried to buy Yahoo bidding up to an amount of 44.6 billion dollars in a hostile take over attempt. That take over then was prevented and Yahoo and Microsoft found each other in a special search deal with Bing. (more…)

Google GMail Ads Mocked (by Microsoft?)

Back when Google launched GMail and people for the first time saw ads in them everybody was stunned. It was actually the first time that Google got ‘privacy matters’ thrown at them. From that point on the ‘do no evil’ statement was looked at in a different way than before that. Google and Privacy since then never really ‘became friends’.

In this video the ad-functionality within GMail is mocked. In a kind-of-funny way. With the (so it seems) intention to get people away from Gmail onto Office 365. The video seems to be in favor of Microsoft. But if the company is really behind this video? I doubt it…

Growing pressure on Microsoft over Bing

After Microsoft published its latest quarterly earnings last month, their Bing search engine received a lot of criticism. Microsoft’s earning figures showed that the division which is responsible for Bing was making a loss of $2.6 billion in the last fiscal year.

That’s quite a big loss to make, but that’s nothing new to Microsoft. They have a history of launching business models at a loss in order to grab a large chunk of market share (Xbox for example). (more…)

Microsoft files complaint against Google in Europe over YouTube

Microsoft has filed an official complaint against Google with the European watchdogs. Microsoft accuses Google of not allowing competitors, like Bing, to get data from YouTube to rank them in their specific search engines. It also says that Google deliberately is making YouTube videos un-playable on Window Mobile phones and believes Google is discriminating would-be competitors.

Brad Smith, Senior Vice President & General Counsel at Microsoft, explains in a long blogpost why Microsoft is filing. He claims that Google is using a pattern to remain the dominant force in Europe. (more…)

London SES – Yahoo and Bing – A competitive choice in search

Yahoo and Microsoft search alliance overview was covered by Jon Myers from Yahoo and Mark Richardson from Miscrosoft UK. Mark started by showing the video below.