Posts About ‘metrics’

Searchmetrics Dashboard To Give You Quick Insights in Search Visibility

Searchmetrics-Essentials

The world of tools is going like crazy at the moment. And for a reason. Tools after all can give you insights which can help you build your brand or product. Our good friend Andy Betts wrote a great piece on that yesterday over at Searchenginewatch.

Searchmetrics is one of the tools which has been popping up everywhere in the past year. Searchmetrics today announces a new feature. They are launching an online dashboard for its Searchmetrics Essentials software with complimentary search and social metrics to anyone. Without an account you can now get information on organic and paid search visibility and visibility on Social Networks. (more…)

Ranking Reports that Inspire Focus and Decision Making

ranking-google-colors

Reporting on the success of your SEO work by using ranking reports alone doesn’t really paint a full picture. Good SEO should be about way more than just improving rankings; for starters is your client making more money, how’s their organic traffic growing, what does their brand look like online? Using ranking reports in conjunction with other metrics can provide a wider picture of how your website is performing and help to educate the client as to what they are getting from SEO, and what areas might need more attention.

However, despite explaining other important KPI’s and trying our best to explain how to measure true success and value; the one thing clients often want to know about first is where their pages are ranking. Sometimes this question can come before discussing traffic, conversions and other such metrics that actually make a real difference to their business. (more…)

Jim Sterne on Social Media Metrics – London SES

This post was written by Thomas Schonenberger from Mediavision who was our guest at SES London last week.

Thursdays keynote at SES London was given by Jim Sterne, founder of the eMetrics marketing Optimisation Summit and current chairman of Web Analytics Association. Jim presented us some thoughts on what and why we should be measuring to gauge our effectiveness on Social Media. When we consider that everything we do these days involves other people and the community in some form or another, it is really important to consider the context in which we define “Social Media”. Essentially all channels are social media! Any platform that allows content to be easily distributed (not necessarily online) – this is how connected humans communicate with each other. It is going to be around for a while to come! Embrace it.

Jim opened with a bit of background on marketing, considering the good old days of trading: How many chickens for that sheep? We would negotiate till we had a deal – it was done face to face and one to one. That was till they invented a price tag! Then came factories and shipping. Now we do commerce with people we don’t know. So we need to make noise to sell product and we call that advertising. Repetition of your message builds trust and you create desire. In the hay day of advertising you needed a Logo, a slogan and a jingle and you were set! That was the only channel. Now with the interweb, it is about making noise – not just about how loud, but where to focus that and how best to tune it. (more…)

The thoughts behind the new Google Analytics

new-analytics

March 17th of this year Google announced a new version of Google Analytics. And to my surprise on State of Search we never posted one single article about this new version. A few weeks ago I attended the Google Analytics User Conference in Amsterdam where representatives from Google explained the vision behind the new Google Analytics.

There I learned a little more about the thoughts behind the new Google Analytics and the views from Google on the future developments for the analytics package. In this article I would like to create some insights in these thoughts. I will use quotes from Googlers to illustrate their thoughts on the new Google Analytics. (more…)