Danny Sullivan named his post at Searchengineland “Hell Freezes Over: Google Airs TV Ad During Super Bowl” and indeed it was a shocker when last week during the Super Bowl final 3rd quarter. Google, the company which never had to advertise suddenly was appearing on the major stage of US advertising: the super bowl.

The ad was announced a day before the Super Bowl by Eric Schmidt himself. Only recently he started Twittering but already he knows how to use the medium to get the right attention. His tweet hinted to Google doing ‘something’ in the 3rd quarter of the game.

Its another step Google has taken in offline advertising which indicates Google is growing up. The once ‘young and vibrant’ start up is now one of the worlds biggest companies and therefore plays the game the big boys do. The TV-ad after all follows a series of offline campaigns, including billboard campaigns in both the UK and the Netherlands promoting Chrome. (more…)