In the eighties he was a very successful musician. In the nineties he discovered the Internet and in the first decade of the new century he got successful in “Web 2.0″, the predecessor of Social Media. And now MC Hammer is going after search. Yes. Really.

At the Web 2.0 Summit in San Francisco he introduced “WIREDoo”. A search engine which looks at search in a different way (where have we heard that before?).

With his search engine he says he is not looking for a ‘recreation’ of search, but he feels it can be improved. “You can always make things better”. (more…)