Posts About ‘Matt Roberts’

My Moment of 2012: Will Critchlow, Roy Huiskes, Andy Betts, Jane Copland and Matt Roberts

State-of-Search-my-moment-2012

The end of 2012 is getting closer and closer. Here on State of Search we like good stories and we like to let our friends talk. And our friends have got stories!

So this year we asked our friends and bloggers what their moment for 2012 was and what their wishes for 2013 are. Going up to the New Year we will tell you what the best moments of our friends were and around the New Year we will show you what they wished for. Towards the end you will hear from our bloggers.

Today it is time for the third group! Read what Will Critchlow, Roy Huiskes, Andy Betts, Jane Copland and Matt Roberts have to say! (more…)

Content Marketing Show 2012 Round Up 1: The Power of Culture & Influence

content-marketing-show

In the wake of the phenomenal rise in popularity and success of BrightonSEO, State of Search’s very own Kelvin Newman has invested his fantastic conference organising skills to creating a new conference, The Content Marketing Show. The inaugural event was hosted on the 20th November 2012, in the Conway Hall in central London and promised to bring together 350 representatives from agencies, in-house marketing teams and small business owners with some of the best minds in the content marketing world together under one roof.

The agenda for the day covered a wide variety of topics related to the booming field of content marketing, including:

  • Content Strategy
  • The importance of conversion optimisation in content marketing
  • How to get press coverage and insights into journalists
  • Social media monitoring
  • How to write great briefs
  • And, errr, even a session on how to sell coffee online!
(more…)