Posts About ‘Matt Cutts’

Google’s ‘Cool Kids’ Matt Cutts, Ben Gomes, and Amit Singhal Talk in Public

During my holiday I was reading the book “In the Plex” by Steven Levy. You really feel you are getting an inside into the Google offices when you read that book (I will review it later). In the book Levy mentiones the office of Matt Cutts, Ben Gomes, and Amit Singhal as being an office which by Googlers is called the “cool kids’ office”. Now to be honest, if you would tell that to somebody outside of the industry and show that person a picture of the three, they probably wouldn’t believe it. But online, Search and Google in particular is a world of its own. Here the ‘cool kids’ are those who know the most.

The Churchill Club, a Silicon Valley business and technology forum, got the three to talk their stuff not in the offices at Google, but on stage. Moderated by Danny Sullivan they talked for almost 1,5 hours about a lot of ‘cool’ stuff. If you have the time, you should really watch this.

Google and Privacy sensitive DNS data: spam team doesn’t use it

With the news of the iPhone tracking you whereabouts spreading around the web and now also Google being looked at when it comes to Android Google felt it had to get a video re-launched from just two weeks ago. In this video Matt Cutts answers a question about what Google does with the DNS data they are getting. To be really honest: it is a bit of a bumpy answer with a lot of ‘I think’ and ‘maybe’ in there. He knows one thing for sure: the webspam team doesn’t use it. But that doesn’t mean other teams at Google don’t ;) .

Matt Cutts: one of 2011 strategies should be Social Media

Matt Cutts answers questions on the GoogleWebmasterHelp channel. In this question he answers a question about what to do with your strategy in 2011. He names the obvious ones: speed, control of the CMS, internal linking and internal education. But he ends with a big one: social media marketing. He doesn’t say Social Media is part of the algorithm though, just that it influences readers and possible bloggers.

When a penalty is lifted

With the discussion about JC Penney firing up around blogs and websites in the United States it is interesting to know what Google’s policies are when it comes to penalizing. Not just when a penalty is given, but also when it will be lifted. Google figured that it  should be answering questions about this in their Google Webmaster Help videos. So Matt this week told us how penalties are lifted.

Dave Naylor about how search (not) sucks, Google and Bing

This weekend TechCrunch posted an article about how Search still sucks based on a story which came out through the New York Times last week in which a company was ‘caught’ buying links in Google. Arrington responded to this and Google’s attack on Bing last week by saying that search still sucks. It looked like linkbait from Arrington to me to be honest.

But there is a lot you can say about this, and a lot which will be said. We decided we would go to one of the experts on the matter to see how he feels about it. In the State of Search expert opinion we asked Dave Naylor about his views on the matter. He addressed Arrington’s article, but also the ‘battle’ between Bing and Google.

SEO 101: the ranking of “site:website.com” results

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One thing which many SEO’s tend to do is a search on site:website.com (for example on this site) within Google to see which pages are indexed by Google. It can give you a nice insight in how many pages are indexed and if there are any pages indexed you wouldn’t want to be there. Combined with a keyword you can also see which pages are ranking for that specific keyword. It can also help with determining if your titles and descriptions are right (as you can see I have some work to do).

If you do that search, you will get a list of pages indexed by Google. But how are those pages ranked? Why are they placed in that order? This was the question sent in to Google Webmasterhelp and answered by Matt Cutts. It turns out there are several reasons for why a page is placed in the rankings: (more…)

Search Trends according to Matt Cutts and Danny Sullivan

We are all familiar with the Google Webmaster Videos Matt Cutts is making. We actually talked about one of them yesterday. And today we see another one. And this is kind of a special one, one with a twist. And one with an extra person in there. In this video Cutts answered the question “what are some search trends on your radar?”, posed by Danny Sullivan. And guess who walks into the screen… The talk is about several issues: Hacked Sites, social signals and more.

It’s a nice video with actual information in it so be sure to watch it, but Danny, next time, look more into the camera!

via Searchengineland

Matt Cutts about SSL, privacy, SEO, hacking and more at Search University

In Belgium a group of search marketers have set up a very interesting initiative: Search University. In different sessions you get informed on all sorts of different topics. And they are doing good. Already in their second edition they managed to get Matt Cutts to talk about SEO. And more. See the video below. Cutts is nice and open, and has a nice and interesting talk.

Cutts says: don’t use nofollow within your site

There is always a lot of discussion on using nofollow within your site for Pagerank Sculpting purposes. Matt Cutts now talked about it in his video responses. He says: let it flow naturally. He even thinks it doesn’t hurt to have the login page in the search results. I disagree with him on that one. Not for search purposes, but for conversion purposes. Check out what Matt said and tell me what you think.

Doesn’t Cutts get Europe?

Ok, this is a bit of a bold statement, does Cutts get Europe? It seems like he doesn’t, at least if you look at the answer he is giving on a question Dave Davis asked. Davis asked:

“AdWords allows (and it’s pretty accurate) location targeting. Why can’t you guys allow multiple country targeting in Webmaster Tools instead of just one? It would solve an age old problem for webmasters targeting multiple countries.”

This is something which has been bothering me for a while. For example when I was at Searchcowboys I really wanted to target Europeans. That was impossible, it was either the Dutch or the US or the world. Here’s what Cutts answered:


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The Curious Case Of Google’s Bizarre UK Search Results

This post was originally posted by Bas van den Beld on Searchengineland

In Europe, SEOs are wracking their brains over what Google is up to in the UK. The Twitterverse has been buzzing over the last three months about Google’s strange search results, and many bloggers have addressed the problem since early June.

What’s happening? Last June several UK SEOs started to notice changes in the UK SERPS. At first it seemed as if the Vince Update, which hit the US last February, caused the change in rankings. But in the UK there seemed to be more than just Vince affecting results. (more…)

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