Posts About ‘Matt Cutts’

Does Linking to “Bad” Sites Hurt You? Cutts Says No to an Extent

Bad links, there is a lot of discussion going around them at the moment with Panda and Penguin fresh in our memories. And with all the ‘outing’ going on, you better watch your steps right?

The question asked to Matt Cutts in his latest Webmasterhelp videos “What happens if I link to a good page that later becomes spammy?” therefore is one where the answer is listened to carefully by many SEOs.

The question is whether or not a site you link to, which used to have good content before, now turns ‘spumy’, will have a bad influence on your rankings. The answer? Cutts says ‘not to worry’, at least as long its not too many of these kind of links.

How to Rank Number One on Google According to Matt Cutts

It’s the question everybody wants answered: how to rank number one on Google. And since Matt Cutts is answering questions in his Google Webmaster videos, why not asking him how to rank number one? This video might give you answer or might not…

Matt Cutts Going to the Roots: How does Google search work?

The webmastertools video Matt Cutts makes are not interesting for everyone. Usually the SEO’s already know the things he is talking about. For marketers who are relatively new to search however the video’s can be helpful for understanding the basics.

This week Matt Cutts again released a, what SEOs would call, “101″-video. In this video he answers a quite extensive question: how does Google’s ranking and website evaluation process works starting with the crawling and analysis of a site, crawling timelines, frequencies, priorities, indexing and filtering processes within the databases. (more…)

Saw A Rank Drop This Week? It Could Be Google’s Fault Says Matt Cutts

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If you keep a close eye on Twitter, Facebook and Google+ when it comes to developments around Google and SEO you might have noticed this week that there was a lot of talk about rankings and updates. People were suggesting there was another Panda Update coming up or even taking place at that specific moment or that this was the effect of the “over optimization” penalties that have been discussed a lot lately.

They came to that conclusion based on the sudden drop in rankings they saw for their websites. The “Is there a Panda Update going on?” type of tweets therefore were quite massive the past few days. It turns out that there was no Panda Update, no ”over optimization” Update or anything in that matter. It turns out Google made a mistake: some sites were marked as parked when they were not. (more…)

Focus on Social Sullivan, Cutts and Forrester Say

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If you are somebody who trusts authority and who likes to get its information as close to the source as possible you need to keep your eyes but especially your ears open now.

If you are somebody who still doesn’t know whether or not social should be a part of your optimization strategy, you also better listen now.

In two talks Danny Sullivan, Matt Cutts from Google and Duane Forrester, Sr Product Marketing Manager at Bing, all state that social should be on your agenda. Now. (more…)

Google’s Matt Cutts on Malware

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If there is success there are is always the possibility that someone wants a piece of the pie. The same goes for ‘big audiences’. The bigger the audience, the bigger the chance that somebody would live to take advantage of that audience.

That is the core for hackers. They like to focus on mass, because that is the place where they are most likely to succeed. And that is where malware comes from. When your site gets ‘hit’ by malware, Google will not like that and it could affect your visibility in search engines. So you have to be careful not to get hacked. There are many things to look out for in that matter. Google has made a video in which they try to help you get started protecting your site. Useful and something each webmaster should at least take in mind. (more…)

Matt Cutts Explains “Google Trust”

Google uses many signals in ranking. Sometimes the rankingfactor “trust” is mentioned. But what is meant by that? Matt Cutts decided to explain. There is no ‘trustrank’, but they are looking at how believable the reputation of a page is. Google uses a lot of different words for that.

Matt Cutts Explains how Google Determines the Canonical Source

Google has always been struggling to find out where content has originally been written. In his latest of his famous Webmastervideos Matt Cutts now explains some of the signals Google uses to figure that out. There is a part which you can help Google on yourself, for example by ‘pinging’ the search engines, but Google also looks at some ‘simpler’ elements. Like Pagerank: a higher Pagerank often indicates the source lies there.

Then off course there is rel-canonical which is a huge indicator, but other elements like rel=author also play a big role. Cutts ends with explaining that there are a lot of signals, but that ‘even’ Google messes up sometimes.
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Amit Singhal To Join Matt Cutts At Pubcon Keynote

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In a few weeks time it is Vegas time: Pubcon Las Vegas opens its doors. It always is a reason for many to head to Vegas and have loads of fun. This time they just might have to get out of bed early twice. With Leo Laporte keynoting on day one it was already a good start. And when Matt Cutts shows up at 9am on the Wednesday, you might be tempted to be there too.

And if his colleague Amit Singhal decides to join Cutts on stage you know that if you are interested in the search scene you know you probably will be getting up early. Amit Singhal, one of the ‘cool kids’ at Google as they say themselves, will be featured in a keynote address including a question and answer session. (more…)

Google’s War on Spam (infographic)

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Google’s biggest problem is not Facebook. It is not Microsoft or it is not Social. Google’s biggest problem is spam. And they have been fighting it for years, with Matt Cutts leading the way. Their ‘War on Spam’ is a fierce battle and sees a lot of obstacles, which are shown very nicely in this infographic by SEO.com. (more…)

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