Posts About ‘martin mcdonald’

New Rules of (Affiliate) site architecture – Martin McDonald at A4U

MartinMcDonald-A4u-Barcelona-2012

At A4U Expo Martin Mc Donald talked about site architecture for Affiliates. The title might suggest it would be a very technical presentation, but in fact it was much more about getting affiliates to change their attitude.

There have been many Google Updates over the past few years, with Panda and Penguin of course sticking out. According to Martin McDonald, the way we are looking at the Google Updates is wrong. SEO’s act reactively to Google Updates like Panda. That is the wrong way around.

The first reaction to an update is panic. Affiliates say “Why have I lost all my traffic?”. When then asked what they have done it becomes clear that before they copied the hotel descriptions and ranked. This doesn’t work anymore. (more…)

How Brands Should do SEO – Martin MacDonald at #SearchLove

martin-macdonald-seomoz

All right folks, this will be my last bit of coverage for the event and one that I’m really excited about. For those of you who know Martin (or who happen to work for him ;) ) know that he has done some seriously blackhat stuff in his past and is a very creative guy. As his presentation at Distilled’s LinkLove conference last year Martin caused a bit of a stir so I, for one, am very happy to hear that today he’ll be imparting some of his wisdom from his more recent efforts of doing big brand SEO.

Without further ado, let’s hear whether Martin’s white hat tactics are as entertaining and inspiring as his black hat ideas… (more…)

SES Amsterdam: The future of SEO

SES-Amsterdam-2011

We are at SES Amsterdam today, which is a local SES event with many local speakers, but also some international stuff. One of the speakers is Martin Mc Donald of OMD. He delivered the keynote at this years SES Amsterdam. Below you can find the live blog of his session.

SEO has long time not been an industry, it was just about breaking the algorithm. Which was relatively simple. As an industry we broke PageRank. For some keywords it’s only possible to rank based on getting (buying) massive amounts of links. Now SEO is a wide part of online marketing. If you get SEO you get the rest of online marketing. (more…)