Last week IonSearch Leeds took place. The 2 day conference featured some of the industry’s top search marketing and social media professionals, presented in an interactive and non-commercial fashion, discussing and showcasing advanced search marketing tips.
We had 2 great and beneficial days of networking and also improving one’s own contact list. Of course, it was not all just work, the organisers of the event also treated their delegates to some great fun after the conference. (more…)
We have ‘content marketing’, ‘inbound marketing’, ‘influencer marketing’ and many more ‘buzz terms’ going around these days. In the end they are all about marketing, getting in touch with clients and influencers. In the end it all comes down to networking, whether its offline or online. And that is what this Friday Talk is about. Listen to CEO of Gano Life Joven Cabasag storytell.
When I was working in the TV industry between 1997 and 2003 and my job had nothing to do with Internet Marketing, one of mine biggest problems was identifying clearly what our real target of paying viewers was. Usually we were relying on market research and on audience analysis based on data collected by Nielsen and other sources.
The definition of who were our potential viewers was quite empiric, though, and gut was playing an important role.
In some cases that was enough: for instance it was relatively easy to paint a set of typical users for our Classic Movies Channel (CineClassics). And not that hard was defining the same for the Classic TV Series Channel (Canal Jimmy). But that investigation was harder in the case of our generic Movie Channel (CineCinemas).
Over the base of that studies, a person like me, in charge of planning the channel scheduling and buying the TV rights of movies, documentaries et al, I was able to create the most compelling possible programming (and win few TV awards as well). (more…)
There it finally was, the news of Facebook launching a search engine. Not the ‘Google Killer’ some expected, or maybe hoped for, but interesting nonetheless, as a search engine within the enormous amount of data that Facebook holds.
It is a database and a feature full of possibilities. But with that it is also a feature full of dangers. Jeroen yesterday already pointed at some very interesting questions that come with the launch of Facebook Graph Search. And to my surprise, he was one of the few.
Most people (bloggers) focus on the what of the new search: what is it, how cool is it. Some look at the why (is it to compete with Google, to get more advertising money). Only a few look at the consequences of the new feature. And based on some testing Dutch Internet Expert Henk van Ess did, these consequences can be big. Really big. (more…)
This is a guest post by Sri Sharma, managing director at Net Media Planet.
2012 was a fast paced year in the world of digital marketing and advertising. 2013 will be no less quick! Here are 5 predictions on the big things brands will be devoting their time and budget to, and how brands can act to stay ahead of the game in 2013. (more…)
Malcom Gladwell is a British-Canadian journalist, bestselling author, and speaker. In this talk, entitled “What we can learn from spaghetti sauce” he discusses the connection between marketing and human behaviour.
The day has come.
I waited almost 35 years to see it made into a movie, but – finally – between today and tomorrow The Hobbit – An Unexpected Journey will be released all over the world.
Expectations, suspense.
These two words are typically cinematographic; so much that almost all the entire movie marketing is based over them.
Only the movie marketing?
Not really, if you think about it. Our own Search Marketing industry relies a lot on expectations and suspense in its efforts, and the startup world is almost as good as the movie industry in titillating the expectations of its end users in order to gain brand recognition.
But, before, let’s return to the movie industry.
Almost inevitably in the case of cinema – and of any other product previously announced – rumors precede the fruition of a movie: the public does not enter in a movie theater completely unaware of what he is going to watch, and the vision of the first images comes always in a dialectical relationship, in terms of the creation of expectations, with the information that the viewer has before the start of the film. (more…)
Do you think we are in control of what we do? Do you think we are aware of all the decisions we make? Do you think marketers can’t ‘touch’ us with their messages because we are strong? You might reconsider those thoughts after seeing Dan Ariely speak on the topic ‘Are we in control of our own decisions?’.
Search mainly focuses on attracting visitors to your site. Brand managers and digital marketers optimize their sites in order to gain higher rankings in search engines to increase the likelihood of searchers to access the particular sites which as a result leads to higher website traffic. Apart from that though we also ought to think of other forms of optimization. So what happens when visitors land on your page, what other forms of optimization are in place to increase the success of a website?
In this blog post I will look into persuasion optimization, the numerous benefits it brings with it as well as 6 on-site persuasion techniques. Each of your site visitors has a different perception of value therefore I will provide a summary of the 4 most dominant persona types as identified by the Eisenberg brothers.
After having managed to attract visitors to land and access our sites, we want them to stay on it and act upon our call of actions, right? The umbrella term for this is persuasion optimization which focuses on influencing (hence NOT manipulating) and triggering visitors to act in a certain way that are beneficial to you. This could be in the form of feedback, making a purchase, donating, or even downloading a white paper in return for the visitor’s contact details. Once you have planned, designed, and optimized your content for your target audience you’ll see that your site becomes a far more efficient sales tool. (more…)
More afternoon sessions from SearchLove London 2012 including highly technical user tactics from Mat Clayton at MixCloud, and a head-to-head with Will Critchlow and Rand Fishkin.
The whole day was topped off by the very classy networking party at Foundation bar in Covent Garden where myself and Lisa Myers had a portrait painted by an amazing caricaturist.
“We all think we know everything, we don’t need others to tell what our customers want, we don’t even need our customers to tell what they want”. Especially executives have this attitude, not knowing they couldn’t be more wrong. Find below an infographic which is about this specific topic. (more…)
The people over at Avalaunchmedia updated their ‘History of Marketing Channels’ infographic. A very nice overview of marketing since the late 1900s. (more…)
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