There’s always a real sense of ‘change’ and ‘urgency’ in our industry, and there’s nothing we love more than predicting the next advancements. But as we move forward, it seems the rules are becoming increasingly familiar; they’re not new rules at all.

This blog post is a response to a very interesting, timely post that my friend, Clarissa Sajbl, wrote here on State of Search recently, called PR + SEO When Two Worlds Collide.

In this post she cleverly discusses how SEO agencies are beginning to team up with PR agencies to create content that’s good enough to generate online brand awareness, as well as high quality links. Funny that, don’t you think? We’re no-longer happy just with the link; now we want the content of the article to actively promote our clients’ brands. (more…)