We know that Google+ is here to stay. Google has chosen the ‘social’ direction and is not intending to leave that direction. Which means we should look at Google+ and see how it can help us and our brand.
Mahle Ohye of Google made the video below in which she explains what Google+ really is and how it can help you build your reputation. An interesting video (which covers some of what I will be talking about at A4U Expo next week). Let’s take a look at some of the things Ohye says. She talks about Identity, Search and how you can make it work for your brands reputation. (more…)