Posts About ‘links’

Linking can mean a breach of copyright and privacy says judge

A remarkable ruling in The Netherlands today where a judge decided that one of the most popular websites in the country which linked to content which was ‘leaked’ is guilty of breach of copyright as well as breach of privacy. The ruling could potentially have a big impact on online journalism.

The website GeenStijl.nl, which is a controversial, but very popular site in the Netherlands, last year placed a link to photo’s of a Dutch celebrity of a photoshoot for the Dutch version of Playboy. The photos were according to GeenStijl leaked by someone inside the offices of the publisher, which makes the ruling even more remarkable. (more…)

Gianluca Fiorelli’s Super Search Update Sept 7 – 2012

Hi and welcome to the second issue of my curated list of the best content about Search shared on Twitter.

In this post I have looked at the period between 20th August and 5th September and have pulled together all the best bits of content (in my opinion) that was shared between these dates.

I don’t know about you but between 20th August and 5th September my time was dedicated mostly to sun bathing on the beaches of the Mediterranean Sea! But despite the lazy summer (SEOs have to go on vacation too, right?), I could not stay completely offline! But, let’s face it, can real SEOs can consider themselves 100% on holiday during their vacations? The answer is no – at least for me – especially after what happened last year, when Google had the brilliant idea of launching the Panda Update across its continental Europe search engines on 12th August, right in the middle of summer holiday season.

Therefore because I couldn’t spend my entire holiday relaxing in the sun, here is a list of content, that in my opinion was exceptional during that period.

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Gianluca Fiorelli’s Super Search Update Aug 24 – 2012

Those ones of you who follow me on Twitter know well how much I like to share every post/article/guide I consider relevant, and that I discovered thanks to my long list of RSS feeds and monitoring what others are sharing online.

The reasons why I share content so much are many:

Because to share knowledge makes us better as professionals. Maybe I am an idealist, but ignorance is the worst enemy of anyone pretending to be a professional SEO;
Because I like to prize with my shares the efforts of those ones, who did great researches or opened their minds (and hearts) to others with great ideas, tips or theories;
Because curating my social shares and commenting them, even though synthetically as obliged by 140 characters, helps me a lot in creating relationship (and sometimes true friendships) with those SEOs I consider the most relevant in our industry.

Sometimes I am asked if I spend my day on Twitter. Even though it may seems so, actually I do not pass all my time tweeting. Buffer, Social Bro, the same Tweetdeck scheduling option are great allies in my Twitter experience. But my best ally is IFTTT. In fact, with the premise that Twitter is the best way to communicate with peers spread all over the world, I baked some simple IFTTT recipes in order to see when my selected contacts tweet (i.e.: if Rand Fishkin tweets then an advise is posted on my email); if I can enter in the conversation, then I do. (more…)

Understanding Your Link Profile – Part Two

Hopefully if you are reading this then you’ve already read last month’s part one. If you haven’t already read it then I’d suggest doing so or this won’t make a great deal of sense! In part one I went through some basics such as collecting data from tools such as Open Site Explorer and Majestic; moving on to explain how you can pull in domain page rank using SEO Tools for Excel and checking whether or not your links are live with the custom filters in Screaming Frog. The idea behind part one was to help you to get to the point at which you can quickly filter through your data and identify links that might be worth considering for removal.

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Majestic SEO Announces ‘Keyword Checker’

Majestic SEO has announced the launch of new functionality ‘Keyword Checker‘. As from today you will be able to type a keyword into the Majestic SEO homepage instead of a URL. Also being launched is the ‘Bulk Keyword Checker’ function – allowing you to add hundreds or keywords and view on screen or export metrics as a CSV file. (more…)

The End of an Era: Yahoo Site Explorer Closes Today

We knew it was coming, but today will be an historical day. Today Yahoo officially closes Yahoo Site Explorer. Most of the Site Explorer functionalities will be returning in Bing Webmaster Tools.

However, one of the main reasons people used Site Explorer is the link-data: who links to what site. That specific element will not return at Bing. (more…)

Looking at your Internal Link Structure: do they work?

Links are widely considered to be one of the, if not the most important ranking element. Getting the right links is hugely important. But also the links within your site play a big role. It is an indication

Pageranksculpting is a way of making sure your internal structure is in order. But the question is: is this important? Matt Cutts answered a question about this: “If we add more than one links from page A to page B, do we pass more PageRank juice and additional anchor text info? Also can you tell us if links from A to A count?”. The important part in this video is to watch Matt Cutts’ fingers. And in the first part he is quite open for his standards.

Link-Assistant updates broken link checker

Links are important, so everybody tries to get as many high quality links to their websites as possible. But what some website owners tend to forget is that another type of links is also very important in SEO: internal links.

It is always important to know whether links on your website still work or not. Broken links after all must be fixed as soon as possible. Manually checking all the links is not do-able, so SEO’s look for tools like Xenu. But there are more tools like that.

Link-Assistant.Com now has updated its on-page optimization tool WebSite Auditor to assist in easier spotting of broken links. Users now get the full list of broken links, their anchor text and HTTP status codes. (more…)

Link Analysis tools: SEO Spyglass (Link Assistant) – any good?

Increasingly we are seeing a burgeoning industry in SEO tools coming into the marketplace, as we see the SEO industry mature into an ever increasing part of the marketing communications mix. In particular link analysis is a fundamental part of many search engine marketing organisations armouries – and this is increasingly becoming a battleground as the likes of Majestic SEO, SEO Moz (+Open Site Explorer) and more recently other tools such as Search Metrics have become entered the market – symbolic perhaps that the industry has come along way since the days of many of us using Yahoo Site Explorer (whooooo!!!)

One of the organisations trying to make a move into this space is that of SEO SpyGlass – Link Assistant, a company who have been around since 2004 – and whose flagship product link-assistant.com was released ‘way back’ in 2005. The latest tool has come a long way since those early days , and I was given an opportunity by Bas to review the latest release of SEO Spyglass. (more…)

Information Architecture: Common pitfalls (2/2)

This is part two of the post Information Architecture: Common pitfalls. The first part was published yesterday, find it here.

And if you’re done with that it’s now time to move on to re-organizing the contents. Things you might consider:

Flattened site architecture

Considering the facts that there is a limited amount of links each page can carry (in the webmaster help center Google states that it should be not more than 100 links – however this very much depends on the authority the domain has) and that it is important how many steps down a page resides within the domain (aka how many clicks from the homepage does it take me to get to that specific page?) there really is one problem to tackle: Keep the “depth” to a reasonable number. There is a great visualization on this over at webmasterworld.com: (more…)

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State of Search