Posts About ‘links’

Gianluca Fiorelli’s Super Search Update – May edition

Gianluca

These last 30 days have been über rich with great posts.

Sincerely, my Twitter favorites column was never ending when I was scrolling to find the note “30 days old”.

Therefore, for the first time, I won’t write a “distillation” kind of curated post, but will go for a more classical list one, and I ask you to forgive me if you won’t like it… but – seriously – this post would have become even longer and, sincerely, the quality of the posts deserves to make them visible the best I can.

I have classified the posts and decks into recognizable categories, the same ones I use when I classify content in my Chrome favorites

Pro tip: use favorites in Chrome, and then sync all the Chromes in all your devices to have them always with you (also when you are using some other computer).

Final note: you will see that this month I selected many decks hosted in Slideshare. That is because of two reasons:

  1. It’s conference season;
  2. Slideshare is proving itself every day more as an essential source of outstanding content.

So, let’s start the list.

Content Strategy and Marketing

The Content Evolution: How content can change your business for the better, by Melissa Rach, presented at the “You Have a Website, Now What? in Sioux Falls, SD.

 

Information Endures: A Story About Stories, by Jonathon Colman on his personal blog.

The Advanced Guide to Content Marketing, by Neil Patel and Kathryn Aragon on Quicksprout.

How to Use Ebooks Strategically and Reach Your Content Marketing Goals by Pamela Wilson on Copyblogger.

10 Content Strategy Lessons I Have Learned by Hilary Marsh on her own site.

Become a Storymaker by Tracey Halvorsen on Medium.com

Actionable Content Marketing Strategy by Ross Hudgens presented at Searchlove Boston.

 

SEO

Enterprise SEO, by Samuel Crocker, presented at IonSearch

3 Things the SEO Echo Chamber Is Wrong About and Why by Mike King on the iAcquire blog.

In-House SEO Strategies. Data Is Your Ally, by Alan Bleiweiss and presented at Pubcon.

Exploration of the Google PageRank Algorithm by Brad Lyon.

The Importance of Localisation in International SEO by Gemma Birch on Koozai.

SEO for Multilingual eCommerce Websites by Toni Anicic on DejanSEO.

How to become an Influencer through Content and Relationship Marketing by Kaiser the Sage on his own blog.

The Clients I Can’t Afford To Take by Bill Sebald on SEOmoz.

Getting SEO’s at the Adult Table with Search Infused Marketing by Wil Reynolds and presented at Searchlove Boston.

The SEO Mistake that Wiped Out 80% of My Traffic by Andre on eCommerceFuel.

How does Google think about search quality when it relies on subjectivity? Video by Matt Cutts on the Google Webmaster Help YouTube Channel.

 

What should we expect in the next months in terms of SEO for Google? Video by Matt Cutts on the Google Webmaster Help YouTube Channel.

Modern Technical SEO by Will Critchlow and presented at Searchlove Boston.

UX and Design

on Service Design, by Patrick Quattlebaum, presented at Usability Stammtisch Berlin.

 

The Anatomy of the Google Architecture by Ed Austin

 

Human-first Web Design by Daniel Ryan.

Search is the Front Door to User Experience by Abby Covert presented at Searchlove Boston.

 

Google and Internet Marketing

Google I/O 2013 – Keynotes

The Future According to Larry Page: Outlook Lazy, by Elisa Gabbert on The WordStream Blog.

Lo que esconde la eliminación de la previsualización de resultados de Google (What hides the elimination of the Google results preview in Serps), by Ferriol Egea on his own blog.

Weird, Useful, Significant. Internet Marketing 2013, by Ian Lurie and presented at the University of Washington Web Council.

 

The Man Behind the Google Brain: Andrew Ng and the Quest for the New AI by Daniela Hernandez on Wired.com.

What are key strategies to acquire first 100k users with zero marketing budget? on Quora.

The 3 Steps for Success in Multidevice Search World by Aleyda on SEOmoz.

Some Tidbits from Google’s Rollouts Yesterday by Mike Blumenthal on his blog.

Pew: 94% of Teenagers Use Facebook, Have 425 Facebook Friends, but Twitter & Instagram Adoption Way Up by Greg Sterling on Marketing Land.

Google+, Knowledge Graph, Author Rank/Authorship et al

Get Up and Running with Google+ Interactive Posts by Mike Arnesen on SweelPath Blog.

How to Build an Audience with Google+ Hangouts, by Sarah Hill on Copyblogger.

Google Author Rank and Authorship: What We Know So Far, by Mark Traphagen on WindMill Networking Blog.

Under the Hood: The Natural Language Interface of Graph Search, by Xiao Li and Maxime Boucher on Facebook Engineering page.

AJ Kohn Explains Google+, authorship and ponders the future of Social Media by Jon Henshaw on Squawk.

How Google Decides What to Know in Knowledge Graph Results by Bill Slawski on Seo by the Sea.

Google Knowledge Graph and the future of voice-activated intelligent search by Michelle Atagana on Memeburn.com.

Up Close with the New Google+ Related Hashtags by Danny Sullivan on Marketing Land.

Google Continues to Experiment & Expand Authorship by Janet Driscoll Miller on Search Engine Land.

Google Analytics

The Customer Journey to Online Purchase, in the Think Insights Google blog.

(not provided): Using R and the Google Analytics API, by Randy Zwitch on R-bloggers.

Reclaiming YOUR Search Data by Tim Resnik on SEOmoz.

 

Killer KPIs: Turning Data into Gs by Annie Cushing and presented at the Interactivity Digital Conference.

 

SEOcial

Social Sharing Enhancements [video hangout] by Max Minzer with Mike Arnesen on Max Impact Google Plus page.

 

Facebook Graph Search: Local Search Ranking Factor by Glenn Gabe on Search Engine Watch.

Rich Pins by Pinterest on their site.

Branding

The Complete Guide to Reconversion by Tom Roberts on SEOmoz

Tools

Pyscape. Grab data from the Mozscape API by Benjamin Estes.

Entrepreneurship

The Pitch Deck We Used to Raise $500,000 for Our Startup by Leo Widrich on OnStartups.

Awesomeness

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Gianluca Fiorelli’s Super Search Update – February edition

Gianluca

I don’t know if it happened to you too, but this month when I did not see any Panda Refresh official notification I felt disappointed. What the heck, Google, after three months in row with Panda Updates around the 20th of the month you don’t send us our monthly rate Panda checking dedicated hours?

I suspect they forgot it, because they were too busy with Interflora.

Interflora… It was a long time the world of SEO wasn’t so intrigued by a manual penalization. From the morning of February 21, the posts about Interflora have literally blossomed like flowers in spring. Let me list the ones that I found more useful: (more…)

Visualising the Link Graph, How Natural are you?

Visualising the Link Graph

Last Year I wrote a post about 16 ways to visualise back link data, to be honest I could have listed a hundred but didn’t for two reasons, one blog writing does takes time and two I listed ones I often used and found productive in one form or another.

Of course the landscape in search has changed over the past 12 months with the obvious question, how reliable is link data when a disavow tool has been introduced?

(more…)

Gianluca Fiorelli’s Super Search Update – January edition

Gianluca

2013 has started with a frenzy spirit, as if it wanted to make clear it is going to be a totally different thing from its elder brother 2012. This sort of frenziness was clearly reflected in the quality and diversity of the content shared in our Search and Web Marketing industry.

New year, new perspectives and some old baggage of 2012 still bothering us, this how I would define the nature of what was shared in this first month of the year.

Obviously, and somehow a sequel of the classic preview/best of posts of every end of year, we have seen many articles of that kind been shared. Many, sincerely, very forgettable, but others surely need a second read because they offer more than what simply written: they offer new ideas and new perspectives. (more…)

A “Click Here” Case Study

click-here-4

This is a guest post by IrishWonder, who has been practicing SEO since 2000, is an independent SEO consultant at irishwonder.com and a CMO for ContentMango.com.

Adobe is known to have been ranking for “click here” for ages and this is a seemingly totally non-commercial phrase that I just didn’t imagine anyone doing anything on purpose to rank for it (it appears I was wrong about that but more about it later).  So I thought it would be a nice keyword for a bit of a case study. (more…)

The Link Apocolypse

Linkbuilding, does it still matter? Yes off course it does. But is it as important as it used to be? Well no, but you will hear few SEOs who will not put linkbuilding in their top to do’s when it comes to SEO. Yet Linkbuilding and links in general have had a lot coming at it last year, as this infographic describes. (more…)

Easy step-by-step guide to finding low quality links

quality-cleaners-featured

2012 was an amazing year for link building, a lot changed and to be honest I’m glad those changes happened. I think it is necessary in order for our industry to grow up and be taken more seriously in the marketing space. A lot of us add a huge amount of value to businesses, it’s time we were recognsised for that rather than relying on and being remembered for low quality tactics that should never have worked in the first place.

The first step for many is to undo the work previously done and this starts with finding the low quality links that may have been built many years ago. If you’ve been hit by a penalty, then you’ll also probably want to get them removed. This post is a step-by-step guide to finding what are likely to be low quality links.

This post will use a number of tools to help, however you need to use your own judgement and common sense too and not remove links which are clearly not hurting. I heard stories of people emailing Yoast to remove links from his site – that is just crazy. (more…)

Gianluca Fiorelli’s Super Search Update

Google - The empire strikes back remastered

¡Madre de Dios!

I mean, the last edition of my “Super Search Update” was very quiet, somehow intellectual, all about the nature of SEO, looking into the evolution of our industry and… tadà! here comes the Google Empire striking again. And while we all are still waiting its Death Star, announced at SMX Advanced in Seattle by Matt Darth Cutts, its updates, as the AT&T Commandos (Penguin, Panda, EMD Update) are attacking us in the name of justice and peace of the Empire, squeezing and smashing the Rebel scum.

Ok, I started a little too much melodramatic, but let me tell you: all that “peace” Google offered us during the summer (thanks, we could go on vacation), is now asking its tribute after the holiday season. (more…)

LinkDAQ: Show Your Trading Skills with Links

linkdaq

This weekend Dom Hodgson, amongst others well known for organising Thinkvisibility, and who is currently doing a special don’t tweet the bride, decided to do his own personal ‘hack day weekend’ and create something special. What came out of the weekend is a new game to play for SEOs: LinkDAQ.

What it basically is, is a trading game, buying and selling stocks. But instead of using ‘real stocks’ LinkDAQ lets you trade links. (more…)

Gianluca Fiorelli’s Super Search Update Sept 28 – 2012

Gianluca

This post presents the best content shared on Twitter between the 6th and the 27th of September. At least for me

Who is an SEO? A professional who spents his days marketing a site in the Search Engines?

A scientist? An artist?

Maybe all of this.

What does make an SEO a real SEO? His knowledge of the algorithms, his brilliant link building skills, his ability in understanding the data in order to create the perfect mix of content, which make a site outstanding? Sure, but, if you think it they are more consequences of a deeper quality: ethics.

An ethics founded on the effort, based on a “desperate” curiosity, which requires us to learn continuously and never considering ourselves masters, but always apprentices.

This is the main concept I have learn, and discovered I was feeling as mine since my first days in this profession, while reading “How to be a better SEO”  by Richard Baxter, his notes for his presentation at the last edition of Brighton SEO.
(more…)

Linking can mean a breach of copyright and privacy says judge

links-london

A remarkable ruling in The Netherlands today where a judge decided that one of the most popular websites in the country which linked to content which was ‘leaked’ is guilty of breach of copyright as well as breach of privacy. The ruling could potentially have a big impact on online journalism.

The website GeenStijl.nl, which is a controversial, but very popular site in the Netherlands, last year placed a link to photo’s of a Dutch celebrity of a photoshoot for the Dutch version of Playboy. The photos were according to GeenStijl leaked by someone inside the offices of the publisher, which makes the ruling even more remarkable. (more…)

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