Posts About ‘Linkbuilding’

Advanced Link Building Techniques – Pro SEO Seminar2010

In London at this moment the ProSEO seminar, organized by Distilled, is going on. There is a great line up with great content. Our blogger Annabel Hodges is there. She will be writing about several sessions there.

Next up is a session on advanced link building by Wiep Knol, the Dutch link builder extraordinaire. Time for a quick quote:

“Links are still king. Not content. Content is just the king’s bitch.”

Mikkel deMib.

Wiep’s talk is all about specifically using content to get links, predominately through natural baiting rather than direct requests or ‘working’ the system. (more…)

Setting Up Your Own Link Building Network – A4U Expo London 2010

Ralph, better known as Fantomaster’s presentation is based on his own self-constructed link network, baptised Link Whisperer. So why should you do it? The simple answer:

You get 100% control over your in-links, which then allows you to fine tune your web campaigns and boosts your ranking potential.

Setting up a link network is not that complicated. Setting up a strategy for it is the difficult part. Without decent content, all link building campaigns will fail anyway. (more…)

Link Building The Philanthropic Way

Recently I’ve been reading a few posts across the search and social blogosphere touching on the issue of philanthropic campaigns within the digital industry. I’m always interested because it’s often about helping a worthy cause through the simplest of methods. If I can help out, why wouldn’t I? (NB. If there were ever any Catholics in my family ancestry, I definitely inherited their guilt. Taoist family guilt maybe?). It’s also often the root of some of the more innovative ideas around.

oil spill birdOne post that got me thinking was by Justin Kownacki, entitled People Are Desperate to Care About Something. Is It You?. His remarks centre on humans’ natural inclination to want to help, and how we can cash in on that through strong imagery. He does make a good point: the general populous do want to care, they want to feel that they’ve helped a good cause so why not give them the imagery and the method to do so? It’s a trick that has worked for years – buy this washing up liquid with this very cute child on the front of it. It’s 50p more than your standard choice but 40p of that extra cost will go to charity. It’s no major impact on my shopping bill and it’ll help out those cute kids clearly portrayed on the front of said washing up bottle.

fairy liquid make a wishThey’re age-old marketing tactics that may be as subtle as a sledge hammer but let’s face it – the brand makes their money, they help out a good cause that wouldn’t otherwise get that help and the consumer gets both the product they want and the smug satisfaction of knowingthey’ve done a good deed that day. Who’s the loser? (more…)

SEO: Back to Basics

So now that we’ve thoroughly established that SEO is not dead and we all still have jobs, livelihoods, and incomes, let’s get back to actually getting some SEO done, shall we?

I caught a tweet last week of a fellow in Northern Ireland who, in all seriousness, described himself as a ‘seasoned SEO guy’. In this tweet he advocated the use of PageRank Sculpting. Naturally I felt inclined to put the matter straight and educate the poor chap on his dependence on outdated info. Unfortunately this is wasn’t the only case of ill-informed SEOs using outdated practices that I’ve come across recently.

So let’s discuss a few contested SEO issues and try to sift through the disinformation to distil some proper best practices. (more…)

Six Ways to Increase Internal Links

Be honest with me… how often does this happen?

“Yes hello, we’d like to buy some of your optimisation please. We have the business idea, clear objectives, brand values, and loads of shit-hot original content of all types. We’d like to get you involved right now, before the design RFP goes out and we’d like you to advise on everything from choice of domain onwards.”

I suspect the answer to my question may be “never.”

More often than not we’re engaged as online marketers somewhere down the line and we inherit a website or business that whilst functional; might not be optimal. Not every client or business has a web team or a generous budget for an extensive re-build, so at times we may find that we’re making do. In such situations there are two areas I find most sorely in need of attention and these are Information Architecture and content. In this case I wanted to look at some ways to boost internal linking for when the site Information Architecture isn’t ideal. (more…)

A4U Expo presentations: from linkbuilding to Universal Search

The last two days Munich was filled with a lot of great content. The south German city was the host of this years

  • Social Marketing: From Offline to Universal (#a4uexpo presentation)
  • 6 killer presentations from #a4uexpo: Advanced Analytics, Information Architecture, Negative SEO & more
  • Launching an Affiliate Business on a ShoeString – A4U Expo London 2010
  • Microformat and Datafeed Optimisation – A4U Expo London 2010
  • Using Your Competitor’s Tactics to Gain a Competitive Edge – A4UExpo London 2010
    • Europe. The show was once again a big hit. The organizers once again did a great job, the organization was very good.

    But off course, its all about the content. We have done some interviews and have gathered information on A4U Munich on our special A4U Munich Event Page. But there is more. Most of the speakers presentations have been posted online. Below you can find a selection. On the A4U Munich page you can find more! (more…)

    Best Practices with Link Research Tools

    When it comes to link building I use a lot of different tools you’ve probably heard of. To manage links I use the Raven Link Manager and Buzzstream. To find backlinks I use Majesticseo, Linkscape, Sistrix and of course Yahoo Site Explorer. But there’s one other tool I tried about 6 months ago for the first time. I’m talking about Christoph Cemper’s Link Research Tools. To be honest with you I wasn’t convinced about the toolbox in that period. I was struck by the difficult abbreviations Cemper uses and the amount of data I got. But last month I decided to give the Link Research Tools another try, knowing Christoph made a lot of improvements. And I’ve to admit: now I love it. By the way, if you want to try the toolbox, grab your free day pass code from the comments!
    (more…)

    State of Search radioshow – episode 3 – SES New York, local and more

    A very special show this time coming straight from the webmasterradio booth at Search Engine Strategies New York 2010. While seated at the booth Bas was joined by Roy over Skype from Holland.

    Bas and Roy welcomed guests Jon and Lisa Myers, Dixon Jones and Dave Naylor. After the first break Richard Zwicky also joined into the discussion.

    Every guest gave their take on the conference and noticed that many of the sessions had some sort of local topic in them. The recent interest of local search in the UK were discussed, as well its importance in the SERPs, its lack of support and the problems with it as a result.

    (more…)

    SES Amsterdam: Link Building with Dixon Jones

    At the SES Amsterdam Receptional and MajesticSEO Marketing chief Dixon Jones talked about Link Building. After talking about the basics only a few minutes, he gave the audience some actionable insights in link building.

    The basics of link building
    First of all you have to decide if you need links for traffic or for seo. Social media are very good links, no matter if they are nofollowed or not. The best link for SEO is: (more…)

    Link Building Methods and Risks

    A special session at SES London 2010 was completely ‘hosted’ by Webuildpages. Jim Boykin, CEO and “Link Building Ninja” of Webuildpages tried to give the listeners more understanding in the why and how of linkbuilding. Below a wrap up of the session by Sam Murray.

    Jim starts off the presentation by asking “does anyone work for Google” and continues by asking any new audience members who walk through the door the same question. It has clearly set the tone for the session as buying links is the first topic for conversation.(*I think it is important to highlight at this stage that Jim doesn’t condone buying links.)

    Jim feels that if you are targeting competitive short-tail phrases and you are not buying links then you should probably give up aiming to rank #1. Jim continues to state that a lot of companies out there are still buying links and even the ones that have stopped were previously purchasing valuable links. So if we can’t rank #1 for competitive key phrases what do we do? Aim for the long-tail. (more…)

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