I’ve always believed that link building without knowing what your current link profile looks like is a bit like flying blind. Especially with the recent goings on, as an SEO you really need to have a good understanding of who’s linking to you, and in what context those sites are linking. Ideally, you should have a good handle on anchor text distribution, page rank distribution and also a solid idea of what your competitions link profiles look like – i.e do you fit in or does your site stand out like a sore thumb?
As a minimum step when starting a link building project, I’ll make sure I take a good look at the client’s current link profile, focusing in on what the anchor text looks like; and to try and ascertain what sort of link building has been conducted in the past. That helps me to make some decisions about what anchor text to target, and what I might be up against. Key to this is being able to quickly gather the data you need and organise it in a way that tells the right story. (more…)