If you ask any search marketer what the main issue is when trying to optimize your website(s) for Europe he will tell you: language. But there is more to keep in mind when trying to win over Europeans.
Europe consists of fifty countries. If you think that means you will have to optimize for fifty languages, you’re wrong. The European countries which are part of the European Union together already have 23 official languages. But that’s just the European Union. Count in the rest of Europe and you can add many more. (more…)