Google is bringing in the celebrities. To get interviewed and to make commercials. We saw Eric Schmidt interviewing Tina Fey and Marissa Mayer giggling with lady Gaga. Now Lady Gaga appears to be a big Google fan, and a Chrome fan. She features in the new Chrome commercial. And it is a nice commercial, it has to be said.
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In a rather bizarre yet brilliant piece of external communications last week, Google released a YouTube video of a visit to Mountain View from Lady Gaga.
The video itself is an absolute triumph of humanising search, technology and Google by juxtaposing the data-effect with Gaga’s spectacular rise to fame. Marissa Meyer (who interviews Gaga) appears warm, interested and immediately relaxed; plus Gaga herself gives one of her best, most open interviews. It’s also apparent from some of her opening comments that she is a big Google fan, and talks about how she personally uses Google regularly to research her fans and the content they produce. (more…)
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