Posts About ‘Kristjan Mar Hauksson’

Book Review: Global Search Engine Marketing by Kristjan Hauksson and Anne Kennedy

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At SES New York a few weeks back I got a copy of the book “Global Search Engine Marketing” from Kristjan Mar Hauksson. His co-author Anne Kennedy wasn’t there, but I have known both of them for quite a few years now and I can tell you that these two know their international stuff. They travel the world, do business around the globe and have done global work, including some voluntary work at SEMPO. You can trust these two to write a book about International Search allright!

The moment that Kristjan gave me the book was nice, because you could see how proud he was with the book. He had been working really hard on it and it had paid off. So off course I started reading the book with anticipation. Not just because I personally like Kristjan and Anne, but also because I am someone who has an ‘international hat’ on. I am Dutch, but focussed on search world wide. So this book might just be made for me! Find below my review of the book with an overview of what you can expect from it. (more…)

Integration Series: Get Ready For Part II!

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Last week we started something very special: a guest post series of one post each day by somebody either in the search industry or outside of the search industry. But not just any kind of guest post. All the guest posts have one overlap: the topic is set on “Integration”.

Integration of all different marketing channels is necessary to take that next step. We have to stop seeing “search” or “social” as separate entities and make them part of the entire marketing strategy. And that is what our guest posters are talking about!

So far we have seen some magnificent posts appear on the site. Bryan Eisenberg yesterday took Steve Jobs as an example of how Marketing integration can be done, while Kate Morris the day before looked at Journalism. The series last week was opened by Julie Joyce who took her own profession, linkbuilding, as a starting point. Sam Noble also took her profession of brand management as starting point with a look at the impact of Social on Search, while Sara Andersson before her looked at something which everybody should be looking at: user intent.

Now it is time to introduce to you the next group of guestposters who will be writing on State of Search in the next period! Again some fine fine names!
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Kristjan Hauksson explains how social media marketing saved the Iceland tourism industry

It was the final and probably one of the best sessions at SES London 2011: Social Media and the Marketing Mix with Kristjan Mar Hauksson and Mel Carson. Both gave a very inspiring presentation. Afterwards both got interviewed. Find their interviews below.

Kristjan about how Social Media Marketing made a huge impact on the Iceland tourism industry and Mel Carson about Microsft’s look at social.

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