Ever since Social Media became main stream people have discovered the principle of “influentials’. Probably not realizing that the influentials have always been there. Even in the stone ages people did stuff because other people influenced them. And that hasn’t changed. What has changed is that we can now measure these influences. Or at least, we think we can.

A good example of that is Klout. The service which looks at how people interact on Social Media. The good thing about Klout was (yes, was) that it didn’t just look at number of followers or number of likes. It looked at the conversation. Or so it said. Recently Klout decided to change some of their algorithm. (more…)