Posts About ‘keywords’

UK’s Most Expensive AdWords Keywords

Last year we reported on the most expensive keywords in the US. Now Hallam Internet comes with numbers specifically for the UK. ”Online Live Roulette” (worth £75.02) and “TAC Compensation” (£70.19) are the ‘big ones’ and Claims and Compensations is the most expensive category (above gambling!). Look for yourself. (more…)

Google AdWords and Keyword Match Types; Introduction and Best Practices

seo

This is a guest post by Jeffrey Bleijendaal, Manager Search Engines and Display Marketing Ematters.

Keeping Google AdWords ROI positive is extremely important to Google, because having happy advertisers means more ad spend and thus revenue for Google. There are a number of features advertisers can use to keep their budget under control. You can think of ad scheduling, regional targeting and keyword match types. In this article we’ll have a closer look at this last feature; keyword match types.

The keyword match types offer advertisers the possibility to create huge, broad campaigns which drive a lot of impressions and clicks. On the other hand it also makes it possible to keep it small and narrow to only drive impressions and clicks for the most relevant searches. How broad or narrow the campaign eventually will be depends entirely on how the keyword match types are being used. This article will give you a close insight on how to build the desired campaign using these match types. (more…)