Posts About ‘keynote’

Scott Seaborn to Keynote A4UExpo Barcelona

Scott-Seaborn

In two weeks time A4U Expo Barcelona starts. The European version of the conference has been in Amsterdam and Munich before and now for the first time has a Southern European city hosting the conference. State of Search will off course be covering the event. Going up to the conference we will give you some insights into what will be going on there, while we again have bloggers present to make sure you hear what actually goes on in the sessions.

Today we can announce that Scott Seaborn, founder of the Ogilvy Group’s mobile division as well as the Digital Innovation Lab will be talking brand-building in the mobile space during his session titled, The Evolution of Mobile from a Creative Perspective.

Seaborn will be talking about brands such as Fanta, IBM, Coke Zero and Heineken, where the focus will lie on mobile off course.

Founder and MD of A4u, Matthew Wood, comments on Scott Seaborn’s addition to the a4uexpo Europe agenda:

“It’s inevitable that we’ll see entrepreneurs embrace performance marketing based ideologies and drive revenue and interaction purely on mobile. Scott’s enlightening keynote will put to the audience a number of traditional branding strategies and expose how these can relate with mobile to fully engage and influence the consumer.”

An example of successful mobile branding can for example be what Heineken did with their “Heineken Starplayer”

Friday Talk: Guy Kawasaki at the Parallels Summit 2012

So our Friday Talk is back this week with a talk by Guy Kawasaki, a well known name in the social industry. Some regard him as a ‘spammer’ other as an ‘entrepreneur’ who gets everything out of what he does. In both cases there is a lot to learn from what he does and says.

At the Parallels Summit Kawasaki keynoted. You can find his talk below. Kawasaki explores why enchanting your customers is the key for service providers (or any entrepreneur) to build a business: it’s the path to differentiate yourself in the marketplace as you earn likability and trustworthiness.

Amit Singhal To Join Matt Cutts At Pubcon Keynote

pubcon-cutts-singhal

In a few weeks time it is Vegas time: Pubcon Las Vegas opens its doors. It always is a reason for many to head to Vegas and have loads of fun. This time they just might have to get out of bed early twice. With Leo Laporte keynoting on day one it was already a good start. And when Matt Cutts shows up at 9am on the Wednesday, you might be tempted to be there too.

And if his colleague Amit Singhal decides to join Cutts on stage you know that if you are interested in the search scene you know you probably will be getting up early. Amit Singhal, one of the ‘cool kids’ at Google as they say themselves, will be featured in a keynote address including a question and answer session. (more…)

An interview with SES keynote speaker Jeffrey Hayzlett

SES San Francisco is rapidly getting closer. Only three weeks away until SES, combined with the Connected Marketing week, opens its doors. SES is getting broader and broader. Its not just about search anymore, its about integrating marketing.

One way how that shows is by the keynote speaker they invited for day 1: Jeffrey Hayzlett.

Jeffrey Hayzlett was the Chief Marketing Officer and Vice President, Eastman Kodak Company and now runs his own business, the Hayzlett Group. He travels the world advising companies and speaking. I got the chance to talk to him this week for webmasterradio.fm. He talked about his keynote, what it takes to change companies (look in a mirror) and much more.

You can listen to that interview here.

Still want to go to SES San Francisco? Register by July 30 and SAVE up to $639. Enter 20SOS for the discount code!