Posts About ‘Kevin Gibbons’

My Moment of 2012: Dixon Jones, Kevin Gibbons, Fili Wiese and Richard Gregory

The end of 2012 is approaching (if the world doesn’t end today that is). Here on State of Search we try to listen to what other people think and we like to let our friends talk. And our friends have had quite the year!

So this year we asked our friends and bloggers what their moment for 2012 was and what their wishes for 2013 are. Going up to the New Year we will tell you what the best moments of our friends were and around the New Year we will show you what they wished for. Towards the end you will hear from our bloggers.

Today it is time for the third group! Read the moments of Dixon Jones, Kevin Gibbons, Fili Wiese and Richard Gregory (more…)

8 Content Strategy tips from a User Perspective

One of the common mistakes with content marketing is that the audience isn’t always considered when hitting that publish button.

Content marketing isn’t primarily about SEO, social media, branding or PR goals – it should be about the audience.

For SEO you want to generate natural links & social signals – for social/PR the content needs to be sharable and create a buzz and for branding it needs to provide context and be memorable.

But without an audience, you won’t achieve any of those goals or key metrics anyway. Especially if you want to do things in a natural way for maximum impact – so you need to be hitting all of these goals – not just one of them. (more…)

Kevin Gibbons: “Bing really aren’t as far behind as some people think”

In two weeks time the European Search World will gather in London to attend, network and share knowledge at SES London 2012. Like every year it promises to be a great event with a great line up of speakers. State of Search will off course be covering the event and in cooperation with our friends at SEO Chicks you could be visiting the conference!

Going up to the conference we will also be shedding our light on the event. We have asked several speakers at the event to answer some questions. Questions about SES off course, but also about the market in general: where do they feel the market is heading.

Today it’s time for Kevin Gibbons, Founder & Director at SEOptimise. (more…)

A summer interview with… Kevin Gibbons (@kevgibbo): “now is the time to be thinking about Bing”

There are many great search-experts out there. We decided we wanted to give some extra attention to some of them. Therefore we will be interviewing some of these experts. During the entire summer you will be served with short interviews with influential people in the industry. You will be seeing interviews with the likes of Joost de Valk, Marcus Tandler, Chris Sherman, Mike Grehan and Danny Sullivan, and off course our bloggers! Be aware that some interviews will be published in the newsletter!