Last week, Kenshoo released version 2.0 of their social media software platform Kenshoo Social 2.0.

Built on the Kenshoo Universal Platform the social marketing suite contains campaign management and social optimisation tools and a new feature using Facebook Exchange (FBX).

Facebook exchange was launched in September 2012 allowing advertisers to use real-time bidding to buy social network ads so this alone makes Kenshoo 2.0 a Social Media Management tool to be reckoned with. (more…)