This week Google announced a new Adwords update which will presumably have a big impact for the advertisers using Google as their main platform. With the new update Google says managing campaigns should become a lot simpler.
But there is more to it than meets the eye. It could implicate a lot of more work from advertisers to turn back the things Google asked them to do last year and next to that it might not always have the result you would think it has. (more…)