This week Google announced a new Adwords update which will presumably have a big impact for the advertisers using Google as their main platform. With the new update Google says managing campaigns should become a lot simpler.
But there is more to it than meets the eye. It could implicate a lot of more work from advertisers to turn back the things Google asked them to do last year and next to that it might not always have the result you would think it has. (more…)
Yahoo and Microsoft have been working hard in the past year to integrate their search marketplaces. Their goal is to give advertisers a one-stop-shop for both search engines. Both search engines are taking the transition one step at a time.
After first the US, now all digital advertisers and publishers in the United Kingdom, Ireland and France have been transitioned to Microsoft adCenter. Next up: Germany, Switzerland and Austria. (more…)
This weeks episode was all about SES London 2011. Both Bas and Roy were there. They discussed the opening keynote of Jeff Hayzlett and other sessions. Also Bas interviews Jon Myers from Yahoo, Taylor Pratt from RavenTools, Andy Atkins-Krueger and Dixon Jones.
The shownotes are below.
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Yahoo and Microsoft search alliance overview was covered by Jon Myers from Yahoo and Mark Richardson from Miscrosoft UK. Mark started by showing the video below.
As mediapartner of SES London 2011 we’ll be bringing you everything about the conference you can possibly think off. For that we’ve already set up our special conference page where all the content surrounding SES London 2011 will be gathered. One of the things you can find there is this series, which we are starting today. Going up to the conference we are going to ‘warm you up’ a bit with about a dozen interviews with speakers at SES London. What sessions are they on, what are they talking about and what sessions are they looking forward to. You’ll find the answers in this series.
This final pre-show interview is for somebody very close to us: Jon Myers. He was appointed at Yahoo not very long ago and in his new job is moving up the ladder fast. He will be moderating and speaking at SES, of which he also is a board member. (more…)
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