It’s hard to report back from a conference with an overview: if you weren’t at the conference, unless there was a huge buzz, few people are going to spend time trying to catch up after the event. This, therefore, could be the post that no-one reads. Which is a shame, because International search is difficult. There are few specialists out there, so best guess is even harder than with genuine ‘local’ search.
International search is broad church, the lessons from one site may not apply to all, the number of approaches is huge, and the range of budgets is vast. An already small – international- conversation is further fragmented by the fact that Google’s algorithm rolls out in different countries at different speeds.