I have been unable to go to SMX Seattle this week and therefore have no SMX posts for you today, so I thought that I would go through old conference notes and write up the ‘sessions that got away’.

Given the latest Google Penguin update has caused much upset, and that sites that got hit had issues with targeted keyword optimised anchor text and links from irrelevant sites – it seems appropriate to start with an unpublished session from Ralph Tegtmeier AKAFantomaster, who just happened to be talking at Ionsearch about staying within the realms of white hat ethical practice particularly where content and articles are concerned.

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Putting on an event to target the same audience as SMX or SES before and after they hit the UK may be a daunting prospect for some, but not for Fergus Clawson at BlueClaw. It seems like only a matter of months that the idea of IonSearch – an advanced search marketing conference in Leeds – hit the Twittersphere, so to pull off such a professional event, when even at the last minute speakers had to drop out, was a job well done.

Held on April 18th at the Carriageworks in Leeds, Ion Search hosted an impressive line-up of national and international speakers, and although there were some first conference hiccups such as Wi-Fi not being readily available at the venue, (hence no live blogging from us!), the day was a great success!

There was so much great content in fact, that I have split the post into two parts! (more…)