Posts About ‘Interviews’

SES pre-show speaker interviews: Lee Odden

As mediapartner of SES London 2011 we’ll be bringing you everything about the conference you can possibly think off. For that we’ve already set up our special conference page where all the content surrounding SES London 2011 will be gathered. One of the things you can find there is this series, which we are starting today. Going up to the conference we are going to ‘warm you up’ a bit with about a dozen interviews with speakers at SES London. What sessions are they on, what are they talking about and what sessions are they looking forward to. You’ll find the answers in this series.

We start the series today by asking our questions to Lee Odden. Lee is the CEO of TopRank Online Marketing, a digital marketing and public relations firm specializing in strategic Internet marketing consulting, training, and implementation services. Lee is a well known name in the industry. He is one of 25 online marketing experts featured in “Online Marketing Heroes” published by Wiley, and has been cited for his search and social media marketing expertise by The Economist, U.S. News, and Fortune Magazine. His blog Toprank is one of the best known in the industry. (more…)

Marissa Mayer: “Google hasn’t gotten social yet”

Mediabeat had the chance to sit down and talk to Marissa Mayer. And they got her to actually talk and give straight answers.

In the first part Marissa talks about Places where she highlights Hotpot as the competitive product from Google towards Foursquare. She is also asked how Google will get people to embrace this technology which pushes local. She indicates that everybody, including Google, is trying out what works and what doesn’t. Marissa also discusses missing the Groupon deal and how Google these days leaves a company intact when they buy that company and leave them the autonomy.

In the second part Marissa answers more questions about the different products she has been working on. She also claims: Search is about education. Facebook also gets a small sneer when it comes to opens. When asked about Buzz she admits Google hasn’t gotten social yet. But they are working on it. And as usual privacy is named as something they are very careful with. (more…)

Marissa Mayer: “Launching Gmail on April Fools day was widely misinterpreted”

Digg has found an interesting format of interviewing: Digg Dialogue, getting their audience to send in the questions and then ask them to a ‘web-celebrity’. This time Marissa Mayer came back to Digg to answer questions. Mayer answered questions in all ranges, from the ‘disaster’ which was Google Wave up to Google TV, a Google Car and more.

A nice one: the one gadget she can’t live without: her Verizon card to get on the web and her smart phones.

See the entire interview below:

A4U Speaker: Sam Crocker (@SamuelCrocker): Using Your Competitor’s Tactics to Gain a Competitive Edge

In two weeks time its A4U Expo London 2010. As a mediapartner we will off course be present at the Excel Centre to cover the conference, but there is more! We not only gave away the free ticket for the conference, we also talk about the show in advance, on our radioshow, on our special A4U page and right here! We have asked several speakers some questions about A4U Expo. You can find their answers here, plus the reasons you should go and see their specific sessions!

First up is Sam Crocker (@SamuelCrocker), Sam is a Lead SEO (and Meme Expert) at Distilled in London and an SEOmoz Global Associate. He will be speaking on the session “Anything You Can Do, I Can Do Better: Using Your Competitor’s Tactics to Gain a Competitive Edge” on the Wednesday at 9.30 am. Go see his answers here: (more…)

Steve Ballmer’s view on gaining search share with Bing

Microsoft’s Bing is gaining search share. They have been gaining search share ever since the launch of Bing on June 3rd, 2009. Since last august they are the number two search engine in the US. Even though Google is still by far the largest search engine in the US, Bing is slowly but steadily sneaking up behind them.

Steve Ballmer is convinced that Bing can be a major competitor for Google. Google’s CEO Eric Schmidt (referring to Facebook and Apple) pointed out that “Absolutely, our competitor is Bing. Bing is a well-run, highly competitive search engine.” So Google knows Bing is on its way.

In an interview with The Seattle Times Steve Ballmer explains the three steps Bing has to take to keep gaining search share. (more…)

Eric Schmidt: a newspaper will become highly personal

The never ending issue: how will newspapers evolve. And how will they make money? Google’s CEO Eric Schmidt has a pretty straight forward view on it. He believes there IS a future for newspaper and he believes Google can help out. At the Guardian Activate Summit in London on July 1st Schmidt talked to Alan Rusbridger about this topic. And he was very clear: newspapers will have to change. And Google wants to become the company that offers the pieces of the puzzle.

Watch the entire interview below:

A summer interview with… Crispin Sheridan: “pepper your social media content with your search keywords”

There are many great search-experts out there. We decided we wanted to give some extra attention to some of them. Therefore we will be interviewing some of these experts. During the entire summer you will be served with short interviews with influential people in the industry. You will be seeing interviews with the likes of Joost de Valk, Marcus Tandler, Chris Sherman, Mike Grehan and Danny Sullivan, and off course our bloggers! Be aware that some interviews will be published in the newsletter!

Today:Crispin Sheridan, Senior Director of Search Marketing at SAP.

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A summer interview with… Jane Copland: “noticing a lot more over-optimisation penalties and filters”

Jane Copland, search expert at Ayima in London.

This interview was first published in the State of Search Newsletter. Find the last interview of the series in the next newsletter which will be sent out within the next 24 hours!
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A summer interview with… Paul Madden (@seoidiot): “People are trusting, they do what you ask them to do”

Today: sitting by the pool in California: Paul Madden, aka Seoidiot
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A summer interview with… Sam Murray (@sammurray): “Always make time to read blogposts “

Today: Time for one ‘of our own’ again: State of Search blogger Sam Murray
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A summer interview with… Judith Lewis (@judithlewis): “the business of search needs a better public relations officer”

Today: our ‘chocolate-queen’ of SEO: Judith LewisJudith Lewis
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An interview with SES keynote speaker Jeffrey Hayzlett

SES San Francisco is rapidly getting closer. Only three weeks away until SES, combined with the Connected Marketing week, opens its doors. SES is getting broader and broader. Its not just about search anymore, its about integrating marketing.

One way how that shows is by the keynote speaker they invited for day 1: Jeffrey Hayzlett.

Jeffrey Hayzlett was the Chief Marketing Officer and Vice President, Eastman Kodak Company and now runs his own business, the Hayzlett Group. He travels the world advising companies and speaking. I got the chance to talk to him this week for webmasterradio.fm. He talked about his keynote, what it takes to change companies (look in a mirror) and much more.

You can listen to that interview here.

Still want to go to SES San Francisco? Register by July 30 and SAVE up to $639. Enter 20SOS for the discount code!

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