This is a guest post by Hannah Smith, SEO Consultant at Distilled Ltd. in London.
Geotargeting for International SEO isn’t a new topic by any means; however the question of how to get the right geotargeted content ranking for each particular country continues to rear its ugly head. Here I’ll be covering the options, the pros and cons and my views on how best to deal with it.
When it comes to geotargeting (i.e. if you want specific content to rank in different countries) essentially you have three options:
1) Create separate sites for each ccTLD e.g. domain.de (for a site targeting Germany); plus you should write the site in your target language, and host it in the country you are targeting too.
2) Create sub-folders (e.g. domain.com/uk) for each of the countries which you are targeting. Here, make sure all content in the sub-folder is written in your target language and then geotarget the sub-folders to your target countries within Google Webmaster Tools.
3) As per option two, however instead of creating sub-folders, create sub-domains (e.g. uk.domain.com) (more…)