Posts About ‘International SEO’

6 Key Insights from the International Search Summit Munich

International Search Summit Munich

Last week, it was time once again for the International Search Summit @ SMX Munich, which was a day filled with insights, ideas and tactics for the international web marketer.

My role there was organiser rather than blogger, so the need to pop out of the room to check the internet connection, call a speaker and make sure lunch was being served (very important!), meant I wasn’t able to hear all the speakers in full. But I certainly heard enough to share some of the key takeaways and insights from the day.

So here goes…… (more…)

The Many Faces of International Keyword Research

seo

Where would we be without keyword research? It’s indisputably the foundation of all search marketing and no doubt a part of daily life for most people reading this. International search is no different, and when done properly, keyword research can offer real value in a number of different ways; to inform international decisions and drive global performance.

I’m going to talk about several ways international keyword research can and should be used by any business with international ambitions or an existing global presence. (more…)

Global Search Engine Headlines 2012

Web globe seach bar concept

I know, I know – over the last week there has been a steady flow of 2012 reviews and 2013 predictions , but as I’ve already spoken about in an earlier post, looking at the behaviour, developments and decisions made by the global search engines can give us useful insights into what they are focusing on, and therefore where we can (and should) focus our own international search efforts. After all, search engines significantly more data on global user behaviour than the rest of us.

So that I’m not writing this until 2014, I’ve only picked a couple of areas and I’m specifically looking at Google, Baidu and Yandex (*other search engines are available). (more…)

Geotargeting – TLDs, Sub-Folders & Sub-Domains

This is a guest post by Hannah Smith, SEO Consultant at Distilled Ltd. in London.

Geotargeting for International SEO isn’t a new topic by any means; however the question of how to get the right geotargeted content ranking for each particular country continues to rear its ugly head. Here I’ll be covering the options, the pros and cons and my views on how best to deal with it.

When it comes to geotargeting (i.e. if you want specific content to rank in different countries) essentially you have three options:

1) Create separate sites for each ccTLD e.g. domain.de (for a site targeting Germany); plus you should write the site in your target language, and host it in the country you are targeting too.

2) Create sub-folders (e.g. domain.com/uk) for each of the countries which you are targeting. Here, make sure all content in the sub-folder is written in your target language and then geotarget the sub-folders to your target countries within Google Webmaster Tools.

3) As per option two, however instead of creating sub-folders, create sub-domains (e.g. uk.domain.com) (more…)