You’ve pitched and been accepted to speak at a conference in a different country. Great! But what should you do to prepare and to ensure you (and your audience) get the most out of your participation? There are a host of tips given to speakers at events, all of which apply wherever you’re speaking, but there a few things to particularly consider if you’re speaking at a conference away from home. (more…)
First month of 2013 already gone – how time flies. And there seems to be no slowing down in content creation. So without further due, I’m happy to present “Germany & Search” edition 01-2013 here on StateOfSearch. So, let’s get into this: (more…)
Two things we’ve heard a lot about over the past couple of years are quality and content. Panda highlighted the importance of both from Google’s point of view and let’s be honest, it’s not rocket science that providing quality content is going to be better for your brand and your users.
However, this notion often seems to be forgotten when it comes to translation. Accuracy and quality are often sacrificed for fast turnarounds and quantity, which are perceived as giving value for money – but do they really?
It’s not just about what you say, but how you say it – and the actual message of your content becomes irrelevant if it has been poorly translated. Spelling mistakes, grammar errors, context mix-ups all impact how well the content is received, understood and remembered.
If you’re going to spend time and money going into new markets and translating your website, you need to do it properly, otherwise it’s just wasted resources and a potential risk to the reputation of your brand. (more…)
Spain is one of the countries in which a lot more is happening that we can see at this point. Aleyda Solis tries to get a grip the market by gathering some of the best of what happened in Spain. If you have tips, go to our tip page and send them to us!
There was certainly a lot of activity last November in Spain search marketing world. Let’s take a look at what happened that you cannot miss: (more…)
Another month comes to an end and therefore it’s time again for “Germany & Search” here on StateOfSearch. We’re now counting the third edition. Again, quite a bit of stuff went down this month. For me, November usually is one of the busiest months of the year – seems to be true for a lot of people as well – especially looking at the content that has been produced, events gone down and status updates being made. So, let’s get right into this. (more…)
With over 530 million internet users, China is a huge online market and one that is becoming increasingly attractive to businesses looking to grow internationally. It is also one of most, if not the most, complicated markets to target, with factors from language to bureaucracy, censorship to culture providing search marketers with some interesting challenges to overcome if they want to succeed there.
And we can’t even rely on our trusty friend Google to help us navigate the Chinese search maze, as its search share is less than 10%, but instead must look to home grown search engine Baidu to spread our message to the Chinese audience.
Baidu is the undisputed leader in Chinese search, and until recently claimed almost 80% of the search share. It took a hit in August this year when Qihoo, a local security vendor and internet provider, launched its own search engine and gained around 10% share almost immediately but it still handles 60-70% of all web searches in China. So if you want to succeed in China, you need to optimise for Baidu or you’re losing access to around 65% of 500 million users ( you do the maths!) (more…)
It seems as if Google has been blocked in China at the moment. The news came from The Next Web who talked to a Googlespokesperson, who confirmed the blockade. The Chinese government has apparently blocked Google.com but also other services from Google like Gmail, Google Docs and Google Analytics.
A Google spokesperson told The Next Web “We’ve checked and there’s nothing wrong on our end.”
It seems as if this blockade is not so much against Google but more because of the current political situation in China where in Beijing currently the Party Congress chooses a new president. It seems as if this is more about preventing the Chinese people from searching for things concerning that or from using Google products to work together. (more…)
Wow, how time flies by! October is already gone – it feels kind of surreal. And it has also been a month already since we started with the very first post of “Germany & Search” here on StateOfSearch. I certainly hope you found that kind of “aggregation” to be of use – and even if you just run it with Google translate, I promise that there is definitely some great stuff in there. It’s worth having a look! So, another month, another edition; and here we go: (more…)
This is the first post of a new monthly series where I will be sharing with you the latest search marketing posts, resources and events in Spain.
I’m happy to be able to create this list with frequent information about the Spanish search Industry –and related disciplines– since although the activity is maybe not as hectic as in the US or UK there are surely happening a lot of things, that unfortunately sometimes go unnoticed internationally. Let’s start with the latest ones:
At the end of September a new edition of ClinicSEO –one of the main SEO events in Spain– was organized along eShow Madrid with talks about link building, strategy, analytics, international and e-commerce SEO. You can take a look here at the different SEO presentations. (more…)
Welcome to our very first post of a new series on StateOfSearch titled “Germany & Search”. The series will – for now – be appearing on a monthly basis and covering the most important German-speaking posts (believe it or not: We do have content in Germany as well) and try to give a brief summary of those – in English of course. So, without further due, let’s get into that! (more…)
The International Search Summit Afternoon Sessions included a great Case Study from Motoko Hunt for Adobe in Asia Pacific Markets, Challenges in the Middle East with Lee Mancini from Sekari, Yandex announce new features, and Don DePalma from the Common Sense Advisory discuss tools for Globalized websites and content.
SMX East is upon us once more which means that the best International Search Workshop is also in town. Today we’re at the International Search Summit 2012 in New York. Held at the Sheraton Hotel and Towers.
As usual an incredible international line up with high level speakers talking about Russian Giant Yandex, search in The Middle East, Hispanic Language searches, Geo-targeting, high level in house team management tips from Motoko Hunt and Bill hunt and some exciting ‘announced today’ news from Gemma Birch.
We’ve split the post in to two – Morning and Afternoon Sessions so look out for both. (more…)
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