The International Search Summit took place for the very first time in New York September 12th 2011 in association with SMX East at the Sheraton New York. Organised by Web Certain, the conference focused on multinational SEO & international Markets and was presented by an impressive line-up of speakers including Bill Hunt & Andy Atkins-Krüger
Sessions were fast paced and covered a lot of information for SEO’s regarding international search & project management from the ground up, what to consider, and a lot about what not to do with regards to Google Translate!
Topics included: strategic planning, SEM project management, global search & social trends, Geo-targeting, cultural differences, and fast growing markets such as Russia and Korea. Finishing off with interactive breakout sessions for either SEO or PPC for 1-to-1 Q&A.
Being new to international search, I found the day invaluable and was left wanting to know more about global markets and where else I should start to think about targeting.