It is about time we start to take Bing seriously. They’ve reached a market share of 30% in the US, are the only one growing in the UK and just got out of beta in France. Still many in Europe don’t consider them to be a grown up player in the market. Bing’s intent is to change that.
At the head of EMEA Marketing Lead – SMB Advertising for Microsoft Advertising Cedric Chambaz is working on just that. He spoke at the International Search Summit in Munich and will be speaking at SMX London (on the same panel as me by the way, so I am honored!) in May, which is combined with the London version of ISS. We had the opportunity to ask Cedric some questions about Bing, Europe and more. Find his answers below. (more…)