This Tuesday Lee Odden will join Bas and Roy in the weekly radioshow. Lee was speaking at IonSearch last week and will be speaking at the Fusion Marketing Experience conference in Antwerp. Lee also just published his new book “Optimize“. In this guest post J-P De Clerck takes a look at Lee’s vision integration of content, search and social media.
The integration of various online channels with the consumer and his preferences at the centre, is more than ever a trend this year. It’s also a necessary evolution and often linked to a content marketing strategy. This integration has come about as marketeers are aware of needing to work in a more customer-focused manner and of needing to approach the consumer in which we might call a “holistic” way. This is exactly the focus of the brand new book “Optimize” by Lee Odden.
Lee Odden is the founder of TopRank Marketing and the blog of the same name, which is one of the most visited digital marketing blogs in the world. His company supplies optimisation services to companies such as PRWeb, Marketo, StrongMail and various B2C businesses. (more…)