Have you ever thought about what happens to that lovely ‘contact us’ form you carefully placed on a website? You know, the one that you use for claiming a ‘conversion’ in analytics. I’d urge you to periodically review what’s happening to it, and become your clients’ best friend. (more…)
A few weeks ago I met up with some old colleagues of mine. Three years before, we had all worked for the same search agency, but had since moved on to in-house roles. Typically we talked about what we’re doing now and how it used to be, but this little meeting took an interesting turn. One of my friends was now working at a well-known High Street retailer, another for one of ‘the big’ portals. They had both been in SEO roles for the past five years, but both appeared incontrovertibly fed up. I wouldn’t say I’ve really felt like this recently, but all jobs have ups and downs and I could relate to it. I thought of it as some sort of career condition – a general malaise that probably affects a good proportion of in-house SEO workers. (more…)
This is a guest post from a blogger who wishes to stay anonymous. Let’s call this blogger our own ‘Stig’ 
. The post is a ‘letter’ from an inhouse SEO to agency SEO’s. Because after all, they need to work together, whether they like it or not.
The ‘letter’ contains 7 notes from the inhouse SEO to the agency SEO’s. We are curious about your comments! (more…)
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