Posts About ‘Influentials’

How to Genuinely Have an Impact on Influencers

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Recently there’s been a lot of talk about the SEO and PR industry. The reason? Google’s latest developments – mainly Authorship and its ranking signals. For a change this is not only one for SEOs, this time it also highly impacts other professions such as PRs and journalists.

Frankly put industries that have quite a few similarities as both require high visibility and exposure to increase ROI on their efforts. The foundation of PR is creating compelling content that grasps their target audiences’ attention but in order to grasp their attention any PR has to be armed with the finest relationship building skills with the hope that influential journalists will cover the topic, right?

Journalists on the other hand have to ensure that they are well respected and trusted within the industry to maximise their ROI, therefore visibility and exposure are crucial. So where am I going with this? (more…)

Your Influence (and Klout Score) is Worth Money

Klout Perks

As you may know I am not a big fan of Klout or the services like Klout. Simply because it in most cases gives people the wrong impression of influence. You can be an influencer with a low Klout score or you can seem to be an influencer because you may have a high Klout score while in fact nobody cares about your opinion.

Still it is inevitable that we have to deal with services like this, because it is how we try to get a grip on the whole ‘influence’ matter. Because influence and authority will matter. We’ve seen it with Search Plus Your World. The more influence you have the more visible you get to be, so you need to be as visibile as possible. And your influence is going to be worth money. Lots of it. And Klout is one of the first to actually show us that. (more…)

Oh My Klout has Dropped! Who cares, Klout is for the Lazy People

klout-not-approved

Ever since Social Media became main stream people have discovered the principle of “influentials’. Probably not realizing that the influentials have always been there. Even in the stone ages people did stuff because other people influenced them. And that hasn’t changed. What has changed is that we can now measure these influences. Or at least, we think we can.

A good example of that is Klout. The service which looks at how people interact on Social Media. The good thing about Klout was (yes, was) that it didn’t just look at number of followers or number of likes. It looked at the conversation. Or so it said. Recently Klout decided to change some of their algorithm. (more…)