Spain is one of the countries in which a lot more is happening that we can see at this point. Aleyda Solis tries to get a grip the market by gathering some of the best of what happened in Spain. If you have tips, go to our tip page and send them to us!
There was certainly a lot of activity last November in Spain search marketing world. Let’s take a look at what happened that you cannot miss: (more…)
A lot is happening in the world of search and social and as you know State of Search is not a news-reporting site but a site that interprets the news and looks at why something is happening and what that means to you. That doesn’t mean however we are not interested in the news. In this post we will bring the top stories of what happened last week with links to articles around the web. So you will know what you’ve missed. (more…)
My single biggest gripe I have about the digital marketing industry is the pervasiveness of short-term thinking in clients.
Too many corporate leaders seem to think that digital marketing has a magic bullet, a secret button that can be pressed and voilà tens of thousands of website visitors come rolling out eager to give their hard-earned money to the company.
Of course we know that it’s a ludicrous idea. This stuff is hard. It takes time and effort and patience. (more…)
Before my current job I spent quite a few years freelancing as an SEO and have always wanted to write a post about the experience. This isn’t a guide to going freelance, but it does discuss some points that I think anyone considering taking the leap and working for themselves should think about. A lot of people consider being your own boss and working from home the ultimate dream; getting up when you want and taking the odd day off when you don’t feel like working. The reality couldn’t be further from the truth. If you do decide to go it alone you’ll find yourself working twice as hard as your counterparts with ‘proper jobs’. Be prepared to be up early, work late into the night, work weekends and deal with problems when you’re on holiday. In short, there is no such thing as true ‘time off’. Added to that you’re going to have to quickly learn how to run a business and suffer the mistakes when you make them.
There are also some immense benefits, but not in the way that most people expect. One guarantee is that you will come out the other end with a work ethic that I don’t think you can develop in any other way. If you’ve had to deal with being in a situation where you do the work or face earning no money; suddenly most day to day issues simply won’t be a problem anymore – you’ll just fix them because it’s what you’re used to doing. Not being tied into a particular role also means you can develop in the way that you want to, when you want to. If there’s a training event you feel you need to attend you can; if you decide to spend time developing a new skill you can. (more…)
Today I turn 40. Now that is an age on which most men go out and buy that fast motorcycle or the convertible car which makes them feel like they are 21, even though at the age of 21 hardly anyone can afford a car like that. Now this mid life crisis behaviour of course is triggered because a man feels he is about halfway through his life and he is now part of the ‘old’ people. It’s because it is a time of looking back and looking forward. What have I reached and what is there to reach?
I have not bought a motorcycle. I have not bought a car. But of course, I reached the ‘dreadful 40 age’, I have looked back and forward. And I wanted to share (part 
) of that with you, the part which is about what I do: online marketing, search, social, speaking and State of Search of course. Things are changing and we all need to be aware of that and act on it. And remember: I’m an old man now, you better listen to what I have to say. (more…)
Things continue to grow and evolve at such rapid pace, in our previously tiny industry. And to be quite honest, one of the major struggles we’re all facing is trying to keep up! I’m not talking about keeping up with life-changing technological advancements, Google’s mind-boggling algorithm updates, or even with the challenges of working in such a competitive industry. Instead, I’m talking about business 101 – recruitment challenges.
SEO blogs across the web have been voicing their ideas on what makes the perfect SEO team. Articles such as The Ideal Digital Marketing Team, written my friend and fellow blogger, Barry Adams, echo the industry’s thoughts.
Recruiting the right people, whilst growing an agency and keeping clients happy, is never an easy task. But what’s amazed us most about our recent burst of recruitment has been how we have changed. We’re simply not looking for the same people we were looking for this time last year. We’re not even looking for the same people we were looking for this time 6 months ago. (more…)
As an industry we’re extremely lucky to be enjoying a time that is full of opportunity. Whilst many businesses are suffering from economic problems, it seems that the SEO industry is struggling to hire quick enough. With no formal qualifications or courses, a career in SEO isn’t most graduate’s first choice for their entry into the jobs market. If you speak to most successful people in the industry you’ll hear a very familiar story of ‘falling into’ SEO without really realising what they were getting into. Many people have come from a range of different jobs including traditional marketing, web development and pretty much every career you can imagine and found that SEO started to become a part of their current role. Others (like myself) simply got intrigued with how it works!
Despite all of this opportunity, speaking with many people who are looking to recruit staff you’ll hear that finding the right people is tough, even when you’re looking to fill junior positions that don’t necessarily require any pre existing experience. From a job hunters point of view it might be easy to find job opportunities and get an interview, but how do you stand out from the crowd and get the job you want? There’s some great material available with some fantastic advice on how to land a job in SEO, but I thought I’d chip in with some thoughts based on my own experience. (more…)
A recent image shared by Carla Marshall from Sorbet Digital demonstrated to me how adversarial the relationship between Google and the SEO industry has become (see image below).
Google is basically waging a propaganda campaign of fear, attempting to weed out SEO agencies that use tactics Google doesn’t agree with by fueling paranoia and suspicion in our clients. (more…)
Agency / client relationships was a subject came up whilst having lunch with Bas in London recently. We got on to the subject of pitching for new business and SEO pitches in particular, as well as developing client accounts. What was apparent from the lunch was that my experience over nearly 20 years gave me some interesting perspectives on the subject so I was asked to share a few of my thoughts on the subject with you and hopefully you can share a few of your own, whether from a client or agency perspective. (more…)
“It is all about the money!” you are probably thinking. Yes, that is true, but not really the correct answer, or the only answer.
Hi, I am Gianluca and this my first post on State of Search, and I do not consider myself an anti-Google or a pro-Google SEO. I am more an anti-dumb SEO.
And one of the dumbest things we as SEO professionals may do is to get fixated with the last events, toys, and shining objects hitting the Search industry. The cause of this dumb vision of Search is in our dependency to contingency, somehow justified by more than 500 updates Google implements along the year, a Search industry churning out new products almost every week and with new platforms which can be used to market our sites on. (more…)
The SEO Industry. Some believe its the best industry in the world, others believe it’s all spammers. But all will agree the SEO industry plays a big role in the online world. But how big is SEO online? Bluecaribu takes a look.
I don’t think any one of us would have predicted that when we saw cookie monster in Sesame Street cookies would have such a big impact on our lives. We might have thought we needed to protect our cookies, but we probably all thought cookie monster was after the ones in our mothers cookie basket. Never ones which made sure we did our jobs right.
Now the cookie monster has changed into a governmental creature. And instead of eating all our cookies, he is simply telling us we have to ask permission. Hmm it does sound a lot like my mother back then if you think about it…
Ever since the EU decided on the new cookie regulations the online industry has been in distress: what is really happening? what are we supposed to do? What are the implications? Nobody really seems to know, not even those who made the regulations in the first place. (more…)
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