Posts About ‘Industry News’

Larry Page taking control: reorganizes Google management and bonus system

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It’s not even taken Larry Page one week in his new role as CEO to make big changes to how Google works. We already heard of the departure of executive Jonathan Rosenberg earlier this week, but now news has come out that Page has a major reorganization of his management team on Thursday.

Page put executives in charge of individual business units at Google, reporting straight to Page himself. Several executives have made a promotion, including Andy Rubin (became senior vice president of mobile) and Vic Gundotra (became senior vice president of social). (more…)

Page’s first days in office: Product chief Jonathan Rosenberg resigns

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Starting this week things at Google are different. We’ve known for a few months now that Eric Schmidt would be stepping down as CEO and Larry Page would be taking over. This week that change is being made. No more quotes from Schmidt but we won’t be bored with Page’s renewed reign if signals are right. In his first week we see in the upcoming departure of product chief Jonathan Rosenberg.

Let’s make one thing clear: Page did not fire Rosenberg. Jonathan Rosenberg was asked, together with the other executives, to long-term, multiyear commitment plan about their future at the company. Rosenberg stated that he had always planned to step down in 2013 because then his daughter would go to college. He didn’t feel planning ahead would then make sense. (more…)

Can SEO companies be held responsible for counterfeit by their clients? Yes says judge

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Imagine this: a client comes up to you asking you to build them a new e-commerce website. Let’s say they are selling golf clubs. However, it turns out that the golfclubs were counterfeits, illegal copies of trademarked goods. Is that your problem?

No says an SEO company in the US, but yes, says judge Margaret B. Seymour of the U.S. District Court for South Carolina. She says the company “Bright Builders” was “guilty of contributory trademark infringement and unfair trade practices for allegedly assisting in the construction and hosting of the e-commerce site CopyCatClubs.com.”

And here comes the add on: the original owner of the website was fined $28,250. The company which build and SEO-ed the website however was ordered to pay $770,750 in statutory damages. Wow. (more…)

Why I’ve Stopped Defending SEO

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Yesterday I attended a fascinating lecture by Ben Hammersley, organised by the British council, about the future of the internet. Read my write-up of the lecture on the Pierce Communications blog here.

There was one small blemish on this otherwise superb evening. At one point an audience member – probably not coincidentally a grey-haired man wearing a checked shirt – in the course of asking a question, referred to SEO (with venom dripping from his voice as he pronounced the acronym) as “snake-oil” and the embodiment of all that was wrong with the corporatisation of the internet. (more…)

Individuals can now become SEMPO members for $125

The Search Engine Marketing Professional Organization (SEMPO) wants to serve the search marketing industry and marketing professionals engaged in it. They do that by fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing. Until recently only businesses could be members.

Starting now SEMPO introduces a new membership: Individual Memberships. For only 125 dollars per year individuals can become SEMPO members and make use of all the things business can make use of. (more…)

Dave Naylor about how search (not) sucks, Google and Bing

This weekend TechCrunch posted an article about how Search still sucks based on a story which came out through the New York Times last week in which a company was ‘caught’ buying links in Google. Arrington responded to this and Google’s attack on Bing last week by saying that search still sucks. It looked like linkbait from Arrington to me to be honest.

But there is a lot you can say about this, and a lot which will be said. We decided we would go to one of the experts on the matter to see how he feels about it. In the State of Search expert opinion we asked Dave Naylor about his views on the matter. He addressed Arrington’s article, but also the ‘battle’ between Bing and Google.

Industry News: SEO PR Training launches

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As you may know, one of my personal passions is teaching. I have a teaching degree and do a lot of training. For that reason I really like the news which is coming out today from one of our bloggers, Nichola Stott, and her business partner Claire Thompson.

The two specialists today announce they will launch a new joined venture: SEO PR Training. They will be offering “tailored SEO training to PR people and strategic media skills training to SEO practitioners.” The new company believes there is much work to do in the area of PR experts. (more…)

Search is growing up, let’s take the client with us

The search industry, like the entire web industry for that matter, is a relatively young industry. The biggest player in the industry is only about 11 years old after all. Therefore its not surprising that the industry has seen a yearly recurring trend of growth. Even with the economy going downhill the search industry kept growing.

A new research performed by Reform Digital again shows the growing trend. Things are still looking bright for the industry. But the research, together with recent developments also shows the industry is growing up. Clients want a more ‘mature approach’ and the industry should take that approach to keep growing. Clients want more control and understanding and agencies will have to teach that to the clients. (more…)

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