Google is the dominant force in many countries World Wide. In the UK Yahoo and Bing might have thought they still had a chance but that dream now seems to have shattered if we look at the numbers released by Experian Hitwise today.
Experian Hitwise shows us that Google Sites now account for almost 92% of all searches conducted in the UK in February 2012. That means Google has grown again, almost a percentage, whereas Bing and Yahoo saw a decline. (more…)
Opinions about Google+ differ a lot. Some love it because of all the interaction they are getting there (more comments), others have lost interest all together. Fact is that as a social network it still has a long way to go.
But if you did lose interest because your feed kept showing the same people and you figured others would have lost interest too, you might be wrong. Experian Hitwise, who always checks the numbers, reported a few days ago that Google+ is not suffering at all. On the contrary, at least in the US. The month December 2011 was the “biggest month to date” for Google+. (more…)
Today’s guest post in our integration series in one from somebody who knows a lot more about trends and developments than most of us together, because at Hitwise Experian James Murray must see many many stats who tell him what is going on. He takes part of that knowledge to talk about the right blend of success.
Marketers have been talking about a channel shift in advertising for years now. In September 2009 the Internet Advertising Bureau (IAB) announced the UK as the first major economy where digital advertising spend had superseded TV advertising spend. In some cases this has led to a complete switch of focus towards online advertising at the exclusion of all other channels. I’ve always seen this as a flawed strategy, as truly successful advertising increasingly relies on a blend of integrated marketing channels that complement and enhance one another.
Integrated marketing needn’t be a complicated affair. At the basic end of the scale, distributing existing video content online has the effect of extending the reach of a TV campaign and provides a simple way to bring the content to new audiences. Office supplies chain Viking Direct for example increased its online traffic six-fold by hosting its video advert on YouTube. At the peak of traffic, Viking Direct was receiving nearly four times as many UK web visits as its closest competitor Staples, demonstrating how powerful even a modest foray into online video can be. (more…)
Last week we started something very special: a guest post series of one post each day by somebody either in the search industry or outside of the search industry. But not just any kind of guest post. All the guest posts have one overlap: the topic is set on “Integration”.
Integration of all different marketing channels is necessary to take that next step. We have to stop seeing “search” or “social” as separate entities and make them part of the entire marketing strategy. And that is what our guest posters are talking about!
So far we have seen some magnificent posts appear on the site. Bryan Eisenberg yesterday took Steve Jobs as an example of how Marketing integration can be done, while Kate Morris the day before looked at Journalism. The series last week was opened by Julie Joyce who took her own profession, linkbuilding, as a starting point. Sam Noble also took her profession of brand management as starting point with a look at the impact of Social on Search, while Sara Andersson before her looked at something which everybody should be looking at: user intent.
Now it is time to introduce to you the next group of guestposters who will be writing on State of Search in the next period! Again some fine fine names!
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There has been a lot of discussion about Bing lately. According to some experts Microsoft’s search engine was driving on a dead end street. They were going nowhere and Microsoft should consider selling Bing. But things might not be that bad after all.
Research from Experian Hitwise shows that Bing is not only growing, it is beating Google when it comes to success rates. Where on Google 68% off searches are ‘successful’, on Bing and Yahoo that number was a lot higher: 80 percent of searches. (more…)
Last week I spoke at an internal event of a big company and afterwards I was talking to somebody who said to me “That Bing thing, that is never gonna make it right?”. I then replied that I thought it was gonna make it, but that in The Netherlands it simply wasn’t there yet in its full potential, but in the US it had already grown to a 30% market share.
Now slowly Bing seems to be also taking a bit of a bigger piece of the pie in the UK. According to Hitwise they are now the fastest growing search engine in the UK. (more…)
We keep on asking for a competitor for Google. And all of our eyes are then focussed at Bing. So far in Europe we feel kind of left behind when it comes to Bing, even though they recently started moving towards European mainland by launching in France.
If we however look at the US as an example of what lies ahead we might see some interesting developments in the future. New numbers from Hitwise tell us that in February Google lost some market share, where Bing is gaining. (more…)
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