Yesterday I wrote about the definition of brand bidding and ad-hijacking, on how to prevent it and what „evil“ affiliates do to book trademarks that are „protected“ by Google’s complaint form.
As promised, today I will talk about the methods these affiliates use to hide their strategies and how you can monitor your brand to find out if your brand gets hijacked.
Affiliates have several possibilities to hide their strategies when they are abusing trademarks and hijack ad copies. First of all, most of them will use geo-targeting for their campaigns. When they know that the trademarkowner’s office is for example in Munich and the agency is in Berlin, they will cover other cities then Munich and Berlin, to prevent them to see the hijacked ads. (more…)