When we talk about events you immediately start thinking about a conference room full of people listening to different speakers, tweeting, blogging and networking. But events can also take place on a different level. Yes, bigger and smaller events with one or multiple tracks, but think about an event anyone can attend, from any place in the world, at anytime they want:through the web.

Webinars have been around for many years already and there are many different suppliers who have learned to perfectionise these types of event where you can register for a webinar and follow what speakers have to say. Take a look for example at how Distilled organises their webinars, very professional and I presume very profitable as well.

But also very time consuming and in some cases costly. After all, you need webinar software, video software and you need to host your video somewhere afterwards as well. Since Google launched Google+ however a whole new way of doing events online: cheap and quick, and sometimes dirty. But very useful as well. A combination between a home video, a radio or tv show and a webinar. Here at State of Search we have done a few live Hangouts already. With success. Today it is time to share some of our lessons learned about Live Google Hangouts with you. (more…)