Guest Blogging is hardly front page news, yet does this mean it shouldn’t be at the forefront of your link strategy?
Nichola Stott, one of our fellow State of Search members, examined the ratio of brand versus keyword anchor text in her study over at Search Engine Watch. After reading this post it really reinforced the importance of guest blogging as a tool to manipulate a link profile. Now, when I say manipulate, I don’t simply mean for exact anchor text, but for brand, phrase and synonyms. I will go over this reason a bit later. Guest blogging is the perfect way to gain control over your link graph as you can decide; who you want to target (geographic location of the site as well as industry), where they link (link placement) and also how they link (anchor text)